Australia’s peak industry body for data-driven marketing and advertising. ADMA empowers 600+ brands to stay connected, compliant and upskilled ahead of industry change.
Join Australia’s largest community of data-driven marketers. Find out where an ADMA membership could take you.
Australia’s principal industry body and education hub for data-driven marketing and advertising.
Digital and data-driven marketing courses developed by industry experts. Find the right fit for you and expand your knowledge for 2025 and beyond.
Resources and news developed by industry experts for data-driven marketing practitioners. Articles, videos, whitepapers and more.
Mark has more than 10 years working in marketing strategy at Australia's biggest agencies. Before that, he was a quantitative social scientist. He is also a data scientist. His work spans market orientation, market research, BI/Segmentation/Targeting, and positioning. He is an expert in natural language processing and the application of data science to improve commercial goals.
