What you’ll learn
You’ll build the skills and confidence to plan content that performs. By the end of this course, you’ll be able to:
- Develop a content marketing plan that aligns with customer needs and business goals
- Produce and manage content across channels with a structured, scalable approach
- Combine amplification, optimisation and measurement into one cohesive strategy
- Confidently run digital campaigns using insights, storytelling and content planning
- Evaluate content using audience insights and performance data to maximise impact
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Have a question about this course?
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Course Details
Leading
Virtual Class
Your instructor
Fergus Stoddart
A passionate advocate for content-led brand experiences, Fergus believes great storytelling sits at the heart of every successful business. As Founding Partner at Edge, he helps brands connect strategy, creativity and content to drive growth.
Australian Computer Society t/as ADMA. All rights reserved.