Australia’s peak body for data-driven marketing
Courses and CertificatesWelcome to ADMA. Australia’s leading industry body for future-focused, data-led marketing and advertising.
Get to know usADMA plays a unique leadership role in the marketing industry by lifting capability, setting responsible data and privacy standards, supporting future-ready teams and connecting leaders through community.
We're on a mission to empower the future of marketing through data, innovation and trust.
Building capability
Courses and certificates written and presented by practising industry leaders that prepare marketers at every stage of their career for what’s next.
Creating community
Sharing expertise
News and Updates
From Scale to Imagination: Marketing’s Edge in the Age of AI
AI is no longer a curiosity. It’s embedded in our workflows, shaping campaigns, influencing customer conversations, and shifting expectations of what...
5 minute read
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16 APRIL 2026
Unfair Trading Practices Bill 2026: What it means for marketing and advertising
A proposed unfair trading practices law could reshape how marketing and digital experiences are assessed, with a broad and currently unclear scope...
16 minute read
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16 APRIL 2026
What the new ADM privacy rules mean for digital advertising
Australia’s new automated decision-making (ADM) privacy rules are designed to improve transparency, not disrupt everyday marketing practices. For...
14 minute read
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16 APRIL 2026
What 1,000+ marketers told ADMA about AI adoption – and what it means for 2026
AI is no longer knocking at the door of the marketing profession. It’s inside. Embedded. And, for many, open on the desktop right now.
7 minute read
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17 MARCH 2026
When does persuasion become manipulation? Our lawmakers are weighing in
Privacy reform has dominated the compliance conversation for years. But a separate set of changes to Australian Consumer Law has been quietly...
8 minute read
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17 MARCH 2026
ADMA launches new podcast unpacking how marketers can harness AI to lead the next era of marketing
Featuring the authors of the ADMA AI Talent & Trust Report, the episode explores how marketers are adopting AI at speed, strengthening human...
5 minute read
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17 MARCH 2026
Master the psychology behind consumer behaviour and learn practical strategies to influence choice.
Want to make your emails impossible to ignore? Learn how to plan, create and optimise email campaigns that convert.


