Australia’s peak body for data-driven marketing

Courses and Certificates

Welcome to ADMA. Australia’s leading industry body for future-focused, data-led marketing and advertising.

Get to know us

ADMA plays a unique leadership role in the marketing industry by lifting capability, setting responsible data and privacy standards, supporting future-ready teams and connecting leaders through community.

We're on a mission to empower the future of marketing through data, innovation and trust.

Marketing Education

Building capability

Courses and certificates written and presented by practising industry leaders that prepare marketers at every stage of their career for what’s next.

Marketing training

Creating community

Exclusive offers, events and access to equip marketers with the skills, insight and support needed to stay ahead.
Three forces redefining marketing in 2026 and beyond

Sharing expertise

Expert regulatory and AI analysis and reports to help marketers apply emerging trends and data-driven standards with confidence.

News and Updates

From Scale to Imagination: Marketing’s Edge in the Age of AI

AI is no longer a curiosity. It’s embedded in our workflows, shaping campaigns, influencing customer conversations, and shifting expectations of what...

clock 5 minute read | 16 APRIL 2026

Unfair Trading Practices Bill 2026: What it means for marketing and advertising

A proposed unfair trading practices law could reshape how marketing and digital experiences are assessed, with a broad and currently unclear scope...

clock 16 minute read | 16 APRIL 2026

What the new ADM privacy rules mean for digital advertising

Australia’s new automated decision-making (ADM) privacy rules are designed to improve transparency, not disrupt everyday marketing practices. For...

clock 14 minute read | 16 APRIL 2026

What 1,000+ marketers told ADMA about AI adoption – and what it means for 2026

AI is no longer knocking at the door of the marketing profession. It’s inside. Embedded. And, for many, open on the desktop right now.

clock 7 minute read | 17 MARCH 2026

When does persuasion become manipulation? Our lawmakers are weighing in

Privacy reform has dominated the compliance conversation for years. But a separate set of changes to Australian Consumer Law has been quietly...

clock 8 minute read | 17 MARCH 2026

ADMA launches new podcast unpacking how marketers can harness AI to lead the next era of marketing

Featuring the authors of the ADMA AI Talent & Trust Report, the episode explores how marketers are adopting AI at speed, strengthening human...

clock 5 minute read | 17 MARCH 2026

Memberships

Join Australia’s peak body of data-driven marketers.

Australian marketing body

Exclusive tools and insights. Just for ADMA members.