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AI in Marketing Podcast and Report (2)
If AI is set to become one of marketing’s most powerful resources, this episode asks the bigger question: how do we use it ethically in ways that strengthen trust, protect brands and deliver real value for customers? 
AI in Marketing Podcast
34:55

"Marketers possess the mindsets to be frontrunners in organisational AI adoption: we are curious, we are experimenters, we are innovators. But we are also brand protectors, and the reputational risk is huge. Tune in to explore the role of marketing in an AI age." - Anthony Toovey, ADMA Strategic Advisor

AI is transforming marketing – but the real challenge isn’t just adoption. It’s how we use it responsibly.

In this podcast episode, ADMA’s Anthony Toovey is joined by AI Talent and Trust report authors Daniel Bluzer-Fry and Lisa Talia Moretti to explore how marketers can harness AI ethically and effectively. Drawing on insights from more than 1,000 Australian marketers, the conversation examines the growing gap between AI adoption and training, and why responsible AI practices are critical to protecting trust, brand reputation and long-term business value.

They also unpack how marketing teams are integrating AI into their workflows, why core human skills remain essential in an AI-powered world, and what marketing leaders should be doing now to ensure AI becomes a trusted resource – not a risk.

If AI is set to become one of marketing’s most powerful resources, this episode asks the bigger question: how do we use it ethically in ways that strengthen trust, protect brands and deliver real value for customers?

Click here to download the report now

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Listen to the ADMA AI in Marketing Podcast
34:55
AI marketing course-1

Build AI Marketing Capability 

We know from ADMA Capability Compass data that foundational marketing skills are more relevant than ever, but the way we execute them in an AI world is fundamentally different. AI does not replace classic marketing skills, it evolves how we execute them.

ADMA’s NextGen marketer courses embrace this idea, teaching classic marketing skills for practical application in an AI world. 

 

Download the AI, Talent & Trust Report

*Show Music
Inspired, Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0
https://creativecommons.org/licenses/by/4.0/