Artificial Intelligence is reshaping the way we work, connect, and create. Recognising the scale of this transformation, ADMA has partnered with...

Whether you’re redefining strategy, building capability, or exploring how AI can augment human creativity, this report equips you with the foresight...

SMS scams are increasing in Australia, damaging trust and brand reputation. The new SMS Sender ID Register will help stop impersonation and protect...

The OAIC last week announced that it will undertake its first-ever compliance sweep by conducting a targeted review of approximately 60 businesses’...

Marketing has never stood still. But 2026 marks a turning point. The pace is no longer evolutionary – it’s transformative. Regulation is tightening,...

The marketing industry has always been fast-paced. But 2025 gave us whiplash.

How do we stop people scrolling past our content?

 In this edition of ADMA’s CMO Spotlight, David Phillips, Partner at Deloitte Digital, reflects on his career journey from FMCG to agency, and onto...

Corporate leadership isn’t for the faint-hearted. Joanne Smith, Chief Brand, Innovation and Communications Officer at Blackmores Group and ADMA...

In the second edition of ADMA’s Capability Spotlight, customer insights expert Sharlene Zeederberg explores the enduring value of customer insight,...

Looking for a bit of inspiration or a fresh perspective as much of the industry prepares for a summer slowdown and braces for a big 2026? Look no...

“Twenty per cent of the challenge in AI adoption is technology, eighty per cent is people,” says Sarah Carney, Chief Technology Officer for Microsoft...

Have you seen an ad recently that just gets you? Maybe it predicts where you want to eat? Or supports your favourite footy team? Perhaps your digital...

By the time a child turns 13, there will be approximately 72 million data points gathered about them.[1] The change in digital technology, in...

ADMA has made two submissions to the Productivity Commission’s 2025 reform consultations. For marketers, these submissions address proposed...

Against a backdrop of disruption and accelerating change, ADMA’s End of Year event brought the industry together to make sense of this year - and the...

Uncertainty may have defined 2024, but at ADMA’s End of Year event, optimism and resilience were at the forefront of everyone’s minds.

In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build...

In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in...

With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to...

AI is the hot topic of almost every marketing headline, team meeting and industry roundtable right now. And it’s no wonder. 

In just a few short...

In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping...

For many businesses, EOFY, Black Friday and Boxing Day are the biggest campaign and sale periods in their marketing calendars. The most alluring...

Electronic direct mail (eDMs) remain one of the most efficient and cost-effective channels in a marketer’s toolkit.

With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member...

For years, we were led to believe that real was better. Real leather. Real grass. Real designer goods.

In digital marketing, as in many fields, there’s a commonly held assumption that you learn by doing.

The customer comes first. The customer is always right.

By Andrea Martens, CEO, ADMA

For this month’s ADMA Spotlight, we spoke to Renee Howie, Chief Customer Officer at Insignia Financial, about her diverse career across global...

Media Release - Sydney - April 2, 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed seasoned global marketing...

As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor...

When faced with a problem or customer service query, most of us would rather speak to a real person than a chatbot.

In an increasingly complex landscape, the role of the CMO is expanding fast. Andrea Martens, CEO of ADMA, unpacks how collaboration, capability and...

Think influencer marketing is all filters and fluff? Think again.

Customers today expect brands to understand them and serve products and messaging that reflect their tastes. 

You don’t need us to tell you: AI is changing the marketing game.

Media Release - Australia - June 30: The Association for Data-Driven Marketing and Advertising (ADMA) has named futurist and global marketing...

MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr...

Media Release - Sydney - July 22, 2025: 

Senior leaders from Woolworths, Optus and NAB to join the conversation on marketing’s next horizon

SEO. Three little letters, one big impact – at least in the marketing world.

Marketing leaders are consistently under pressure to prove their worth. And yet, many CEOs and CFOs remain unconvinced of marketing’s impact –...

In our latest CMO Spotlight, Rebecca Darley, Group CMO of TPG Telecom, reflects on 25 years of marketing leadership, the power of human connection in...

MEDIA RELEASE - AUSTRALIA: June 2, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) today announces the return of its flagship...

Marketing has never stood still. But 2026 marks a turning point. The pace is no longer evolutionary – it’s transformative. Regulation is tightening,...

“Twenty per cent of the challenge in AI adoption is technology, eighty per cent is people,” says Sarah Carney, Chief Technology Officer for Microsoft...

Have you seen an ad recently that just gets you? Maybe it predicts where you want to eat? Or supports your favourite footy team? Perhaps your digital...

By the time a child turns 13, there will be approximately 72 million data points gathered about them.[1] The change in digital technology, in...

ADMA has made two submissions to the Productivity Commission’s 2025 reform consultations. For marketers, these submissions address proposed...

Marketing should always be, by design, persuasive.

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In this series we highlight members of our community who are making a real impact in the complex and important world of regulation and compliance....

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

As AI adoption accelerates, Australian businesses are grappling with questions of responsibility, risk, and regulation - with many not recognising...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and...

The ground rules for data privacy in Australia have fundamentally changed and we should expect stronger enforcement moving forward. Is your business...

The OAIC has drawn a line in the sand. Legislative reform may be delayed, but expectations are rising. Here, Andrea Martens, CEO of the Association...

Privacy compliance has historically been viewed as a back-office function - something for legal, IT, and data teams to manage behind the scenes. But...

The Weakest Link Series

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties...

The Privacy Series

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The...

As technology continues to reshape the retail landscape, businesses are increasingly adopting tools aimed at enhancing security. At the recent Retail...

This month’s ADMA Regulatory Spotlight features Lachlan Rees, Manager – Government and Public Policy at Suncorp. Lachlan discusses the latest...

In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and...

In an increasingly data-driven world, privacy is no longer a niche concern. Rather, it is a foundational right and a shared responsibility. From the...

This year’s Privacy Awareness Week (PAW) continued to fuel the national privacy conversation, driving it from surface-level awareness to deeper,...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

As the industry braces for Privacy Act reform and rapid AI adoption, Daniel Eadon, Associate Director of Marketing Performance at Optus, believes the...

If waiting for the second wave of privacy reforms for more clarity on what businesses need to do to become compliant is your strategy, we urge you to...

ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

In this edition of ADMA’s Regulatory Spotlight, we speak to Kate Friedrich, Head of Legal, Cyber, Data & Privacy at Qantas, on the evolving...

To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series....

Marketers need to pay close attention to the release of the Office of the Australian Information Commissioner’s (OAIC) 2025-26 regulatory priorities...

In this edition of ADMA’s Regulatory Spotlight, we speak to Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital,...

Too many marketers think data privacy stops at their own front door. Peter Leonard, Chair of ADMA’s Regulatory and Advocacy Working Group, explains...

scams are increasing in Australia, damaging trust and brand reputation. The new SMS Sender ID Register will help stop impersonation and protect...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...

Understand how data drives marketing and the impact of data quality. In this fast-moving world...