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ADMA launches individual membership to equip every marketer to be future-ready

ADMA’s new individual membership has been designed to build data-driven capability and elevate the industry.

MEDIA RELEASE - AUSTRALIA: 29 January 2026: The Association for Data-Driven Marketing and Advertising (ADMA) has launched individual membership for the first time, giving every marketer direct access to the extensive professional ecosystem that sits behind Australia’s peak industry body.

Historically available only to organisations, ADMA’s membership is now open to every marketer at every career stage, providing ADMA Global Forum access & thought leadership, regulatory short courses, networking and member-only webinars. It stands apart by giving marketers direct, individual access to regulatory expertise unavailable anywhere else, helping them interpret and apply emerging trends, regulatory changes and best-practice data-driven standards with confidence.

Chair of ADMA Advisory Committee, David Morgan, said 'Marketing is entering a phase where trust matters more, data underpins every decision, and AI is everywhere. This isn’t just changing how brands engage with their customers, it’s reshaping the profession itself. ADMA’s decision to open membership to individuals recognises that marketers are now stewards of responsibility as much as creativity. Our role as an industry is to equip them for that reality, so marketing continues to advance in a way that is ethical, innovative and trusted by the communities it serves.'

ADMA’s mission to build regulatory and compliance capability across the industry starts with up-to-date, practical training. Individual members complete ADMA’s Data Pass to demonstrate their skills as a responsible marketer and earn their individual membership LinkedIn Credly badge. They then go on to complete ADMA’s four regulatory short courses to earn the ADMA Trust Mark - a clear signal to employers and peers that they meet the highest standards of marketing practice.

Andrea Martens, CEO of ADMA, said: 'I am incredibly excited to be launching ADMA Individual Membership. In today’s quickly evolving business environment, it will help to equip marketers at every stage of their career with the tools, skills and confidence they need to succeed in this fast-moving, data-driven world.'

'This membership opportunity gives every marketer access to ADMA’s professional ecosystem. Through ADMA Global Forum, our essential Data Pass Course and exclusive networking and webinar opportunities, we are building capability across the profession and ensuring marketers are future-ready.”

Priced at just$495 (incl. GST), ADMA Individual Membership provides $3,160 of value through access to a suite of benefits designed to help marketers stay connected, informed and confident, including:

    • Virtual Tickets to ADMA Global Forum, delivering global thought leadership unique to the industry.
    • Regulatory short courses, providing timely, practical support across electronic communications, telemarketing, misleading and deceptive conduct and upcoming Privacy Act changes.
    • Data Pass, members-exclusive privacy and data compliance training.
    • Education discounts across ADMA courses and certificates to strengthen data capability and compliance.
    • Networking events and webinars, free and exclusive to individual members, with opportunities to engage with ADMA’s thought leadership and community.
    • AI, regulatory and marketing resources, helping marketers interpret and apply emerging trends, regulatory changes and best-practice standards with confidence.

This launch strengthens ADMA’s long-standing focus on equipping marketers with the skills, insight and support needed to stay ahead in a fast-evolving landscape.

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