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The NextGen Marketer Series

Backed by over 50 years of marketing education, ADMA courses blend proven fundamentals with practical AI skills you can use right away.

Marketing has entered a new era. The industry is changing fast. We need to equip marketers for what comes next.

AI has fundamentally changed how we work. Tasks that once took hours – analysing data, creating content, testing variations – can now be automated.

But technology alone won’t make marketing more effective.

This new era calls for a new kind of marketer. A well-rounded professional who’s fluent in marketing fundamentals, works confidently with modern tools and uses data to help guide every decision.

That's where the NextGen Marketer series comes in. 

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Marketing training built to meet industry needs

We asked hundreds of marketing leaders which capabilities matter most in this new climate. The message was clear. Marketers must be able to:

  • Connect marketing activity directly to business goals

  • Analyse marketing data and turn insights into strategic action

  • Deliver integrated campaigns across complex customer journeys

  • Apply AI and emerging technologies to streamline workflows and improve outcomes


So ADMA designed a series of courses specifically to meet these needs.  

The NextGen Marketer Series

Three flagship courses that build the capability modern marketing demands.

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Insights, Strategy,
Action!

Led by marketing strategist Sharlene Zeederberg, this course shows you how to turn data into insight – and insight into a stellar marketing strategy.

Covering segmentation, customer lifetime value (CLV) and AI-powered planning, you’ll gain the know-how to turn insights into measurable marketing advantage.

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Tomorrow's Data Driven Marketer

Delivered by marketing leader Leigh Shaw, this course shows you how to link marketing activity with wider business objectives.

Diving into analytics, AI tools, data storytelling and more, you’ll learn how to unlock customer value and optimise marketing performance to drive commercial growth.

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Campaign Leadership Mastery

This course focuses on creating and optimising high-performing marketing campaigns.

You’ll walk through the entire campaign journey – from brand positioning and creative ideas to multi-channel campaign delivery.

Along the way, you’ll learn how to work with agencies, manage production and accelerate campaign performance.  

 What sets these marketing courses apart

Fundamentals meet
the future 

Each NextGen course combines core marketing principles with modern execution – including practical guidance on AI tools, data analysis and automation. 

Expert knowledge, straight from the source 

Our NextGen courses are written and delivered by industry experts who bring their real-world insights from the boardroom to the classroom. 

 

Immediately applicable

 You’ll walk away with cutting-edge frameworks and tools you can apply in your marketing role straight away. 

 

 

What every NextGen Marketer course delivers

A leading subject matter expert delivering the course.

A leading subject matter expert delivering the course.

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Real-world industry case studies and examples.

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Hands-on activities and exercises.

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Guidance on applying AI tools to streamline workflows.

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Module video recordings you can revisit after the course.

Why ADMA?

ADMA has been at the forefront of marketing capability and education in Australia for over 50 years.

When you study with ADMA, you benefit from:

Deep industry knowledge 

 As Australia’s leading data-driven marketing association, we work closely with global brands and thought leaders from across the industry. This gives us a unique understanding of the challenges modern marketers face. 

Decades of training and capability building  

We’ve been delivering top-class marketing education and skills development for 60 years. Thanks to ADMA, marketers across Australia continue to build their capability and advance their careers every day.  

Expert-led, real world training  

Our courses are built by practising industry leaders who bring proven frameworks and real-world experience to every session. No abstract theory or recycled content – just frontline insights from people doing this work every day.

  

ADMA exists to elevate the marketing industry – empowering marketers to adapt, grow and navigate change in a dynamic, fast-moving environment.


Build the capability modern marketing demands. Explore the NextGen Marketer Series.

NextGen Marketer Series: Course dates
View all courses
Tomorrow's Data-driven Marketer: Sydney- In Person- 25 - 26 March 2026
Execution In Class
Tomorrow's Data-driven Marketer: Sydney- In Person- 25 - 26 March 2026

Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.

View Course
Tomorrow's Data-driven Marketer: Melbourne- In Person - 27 - 28th May 2026
Execution In Class
Tomorrow's Data-driven Marketer: Melbourne- In Person - 27 - 28th May 2026

Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.

View Course
Insights, Strategy, Action! Sydney-In Person 17 June 2026
Strategy In Class
Insights, Strategy, Action! Sydney-In Person 17 June 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Insights, Strategy, Action! 6 Week Online - 6 May - 10 June 2026
Strategy In Class
Insights, Strategy, Action! 6 Week Online - 6 May - 10 June 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Ready to build the capability that sets modern marketers apart?
Explore the NextGen Marketer Series and strengthen your career with the skills that matter now and the ones that will matter tomorrow.