The NextGen Marketer Series
Turn customer understanding into business growth. The NextGen Marketer series is designed to bridge classic marketing skills with what marketers need to thrive for the age AI and innovation.
In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action to incorporate essential marketing skills and AI.
Join us in Sydney: 25-26 Febuary 2026Be part of the first Insights, Strategy, Action! intake, starting 25 February in Sydney at the ADMA office. Across two intensive full days, you’ll build the skills to uncover customer insights, translate them into strategy, and drive real business impact through confident, insight-led decision making. |
Insights, Strategy,
Action!
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
Tomorrow's Data-driven Marketer
Lead with data and transform your capability with the tools to thrive in a data-driven future. Lead with data and transform your capability - uniting classic marketing expertise with the tools to thrive in a data-driven future.
Campaign Leadership Mastery
To lead campaigns effectively, you need to have built classic marketing foundations - the same ones marketers have used for generations. These foundational capabilities need to be future-proofed.
Why choose the NextGen Marketer Series?
To stay relevant and effective, marketers must build a strong foundation in classic marketing skills while developing future-ready capability that helps them lead through innovation.
Made for industry by industry, ADMA courses are built on the skills marketing leaders prioritise and are delivered by practising experts. Each program combines hands-on learning with real business scenarios, incorporates the latest AI capabilities, and provides industry-recognised certification and digital badges.
Future-ready capability
Build the skills that keep you relevant, employable and ahead of industry change.Practical learning that works
Gain access to hands-on tools, and learn through real examples and immediate application, not theory that sits on a shelf.Aligned to what leaders expect
Develop the exact skills marketing leaders prioritise and gain confidence in meeting rising demands.Credentials that get noticed
Earn industry-recognised ADMA certifications and digital badges that support career progression.Ready to build the capability that sets modern marketers apart?
Explore the NextGen Marketer Series and strengthen your career with the skills that matter now and the ones that will matter tomorrow.
Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.
Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.