Tomorrow's Data-driven Marketer
Course Content
Module 1: Strategy Starts with Data
Learn how to use data and ensure your business priorities come through in your marketing. Ensure business KPIs are translated into marketing efforts and marketing goals.
Module 2: Segmenting with Data
Uncover patterns with data that can form the foundations of your marketing strategy. Use those data informed patterns to divide the market in a way that unlocks opportunities.
Module 3: Storytelling with Data
Master the art of transforming analysis into both compelling narratives, and visual stories that inform, influence and inspire better decisions.
Module 4: Unlocking Customer Value
Discover how data will help you maximise the value of your customer over time, and turn customer insights into measurable business growth.
Module 5: The Tools & Trust of Data
Gain fluency with marketing tech, automation tools and compliance frameworks to use data responsibly and effectively.
Module 6: Test Learn and Optimise!
Learn how data and creative thinking mix to to drive the business outcome. Apply strategic experimentation and optimisation methods to deepen insights and enhance long-term marketing performance.