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Tomorrow's Data-driven Marketer

Lead with data and transform your capability - uniting classic marketing expertise with the tools to thrive in a data-driven future. 

Marketers today need more than data access. They need the skill to turn that data into strategy, influence and growth. This course builds the foundations for a future-ready marketer, by teaching you how to identify customer patterns, shape data-driven strategy, communicate insights that inspire action and apply AI and optimisation frameworks to enhance long-term performance.

As part of the NextGen Marketer Series, it blends classic marketing skills with modern data capability so you can stay grounded in the fundamentals, while developing the future-focused expertise the industry now demands.

 

Join us in Sydney: 25-26 March 2026

Be part of the first Tomorrow's Data-driven Marketer intake, starting 25 March in Sydney at the ADMA office. Across two intensive full days, you’ll learn how to identify customer patterns, shape data-driven strategies and apply frameworks that enhance long-term performance. 

Book your spot now

 

What you'll gain. By the end of the course, you'll be able to:

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Learn how to use data to align marketing with business priorities and set objectives that drive real commercial outcomes.
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Build the capability to interpret behavioural and customer analytics, identify high-value segments and reveal insights that unlock growth.
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Master the art of transforming analysis into compelling narratives and visuals that inform decisions, earn buy-in and inspire action.
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Gain the skills to understand the customer lifecycle, identify retention and growth levers and translate customer insight into measurable value.
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Develop fluency with marketing technology, automation tools and data privacy principles so you can use AI effectively and ethically.
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Learn how experimentation frameworks, testing and creative thinking work together to deepen insight and strengthen long-term marketing performance.

"Marketing today is equal parts art and analytics. I guide marketers through using data to uncover opportunities and tell more persuasive stories. It is about building confidence and capability to make smarter, more strategic decisions."

Leigh Shaw, instructor for Tomorrow's Data-driven Marketer.

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Meet your instructor, Leigh Shaw.

Leigh is an accomplished research leader with more than 25 years’ experience turning data into strategy for some of Australia’s, and the world’s, most recognised organisations. Her career includes senior roles such as Chief Customer Officer at Hearing Australia, General Manager of Customer Experience at nbn, Marketing Director at James Hardie, and Head of Insights for Procter & Gamble and Unilever.

Enrol now in the format that best suits you.

Choose the format that fits your schedule, whether it is a two day in-person intensive or a six-week program with two-hour weekly sessions. Both options deliver the same practical, future-focused learning designed for all marketers.

Course Dates
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Tomorrow's Data-driven Marketer: Sydney- In Person- 25th - 26th March 2026
Execution In Class
Tomorrow's Data-driven Marketer: Sydney- In Person- 25th - 26th March 2026

Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.

View Course
Tomorrow's Data-driven Marketer :Melbourne- In Person-27th - 28th May 2026
Execution In Class
Tomorrow's Data-driven Marketer :Melbourne- In Person-27th - 28th May 2026

Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.

View Course
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Explore the NextGen Marketer Series - fundamental marketing skills, and AI capabaility