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Insights, Strategy, Action!

Learn to turn research and customer insight into strategy and action, while building the skills marketers need for tomorrow.

Never before have marketers had more access to information or the tools the need to collect it. Though in a world awash with data, true competitive advantage comes from the ability to distil data into insight, and insight into meaningful action for your brand.

This immersive course takes participants on a journey. From using research and understanding customer behaviour to uncover and craft business relevant insights, through to embedding them in strategy, creative and innovation development, and stakeholder engagement.

Through interactive workshops, practical tools, and real-world examples, participants will build the skills needed to translate customer understanding into growth-driving outcomes.

 

Join us in Sydney: 25-26 Febuary 2026

Be part of the first Insights, Strategy, Action! intake, starting 25 February in Sydney at the ADMA office. Across two intensive full days, you’ll build the skills to uncover customer insights, translate them into strategy, and drive real business impact through confident, insight-led decision making.

Book your spot now

 

What you'll gain. By the end of the course, you'll be able to:

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Learn the difference between data, knowledge and insight.
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Understand the roles of market research, brand tracking and behavioural data.
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Link brand knowledge with customer behaviour to uncover meaningful patterns.
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Reveal customer motivations and identify opportunities for growth.
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Translate insights into marketing strategies, goals and programs aligned to business priorities.
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Use insights to shape targeting, segmentation, personas and customer journeys.
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Create briefs that spark stronger creative, innovation and activation.
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Craft and deliver insight-led narratives that influence and inspire stakeholders.

"Insights, Strategy, Action! equips marketers, researchers, and business leaders with the ability to turn customer understanding into growth, shows how to uncover insights, embed them into strategy, and bring them to life through creativity, innovation, and stakeholder engagement."

Sharlene Zeederberg, instructor for Insights, Strategy, Action!

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Meet your instructor, Sharlene Zeederberg.

Sharlene has over 25 years of market research and consumer insight experience, garnered within both agency and corporate (Nestlé and Unilever) environments. She is well experienced in strategic research planning, workshop facilitation, questionnaire design and analysis, and is a skilled and sought-after moderator of qualitative research.

Enrol now in the format that best suits you.

Choose the format that fits your schedule, whether it is a two day in-person intensive or a six-week program with two-hour weekly sessions. Both options deliver the same practical, future-focused learning designed for all marketers.

Course Dates
View all courses
Insights, Strategy, Action! Sydney -In Person class- 25th - 26th February 2026
Strategy In Class
Insights, Strategy, Action! Sydney -In Person class- 25th - 26th February 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Insights, Strategy, Action! Sydney-In Person- 17th June 2026
Strategy In Class
Insights, Strategy, Action! Sydney-In Person- 17th June 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Insights, Strategy, Action! Melbourne-In Person- 16th April 2026
Strategy In Class
Insights, Strategy, Action! Melbourne-In Person- 16th April 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Insights, Strategy Action! 6 Week Online- 11th Mar - 15th Apr 2026
Strategy In Class
Insights, Strategy Action! 6 Week Online- 11th Mar - 15th Apr 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Insights, Strategy, Action! 6 Week Online- 6th May - 10th June 2026
Strategy In Class
Insights, Strategy, Action! 6 Week Online- 6th May - 10th June 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
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