Close
AI in Marketing Podcast and Report (2)
If AI is set to become one of marketing’s most powerful resources, this episode asks the bigger question: how do we use it ethically in ways that strengthen trust, protect brands and deliver real value for customers? 
AI in Marketing Podcast
34:55

"Marketers possess the mindsets to be frontrunners in organisational AI adoption: we are curious, we are experimenters, we are innovators. But we are also brand protectors, and the reputational risk is huge. Tune in to explore the role of marketing in an AI age."

AI is transforming marketing – but the real challenge isn’t just adoption. It’s how we use it responsibly.

In this podcast episode, ADMA’s Anthony Toovey is joined by AI Talent and Trust report authors Daniel Bluzer-Fry and Lisa Talia Moretti to explore how marketers can harness AI ethically and effectively. Drawing on insights from more than 1,000 Australian marketers, the conversation examines the growing gap between AI adoption and training, and why responsible AI practices are critical to protecting trust, brand reputation and long-term business value.

They also unpack how marketing teams are integrating AI into their workflows, why core human skills remain essential in an AI-powered world, and what marketing leaders should be doing now to ensure AI becomes a trusted resource – not a risk.

If AI is set to become one of marketing’s most powerful resources, this episode asks the bigger question: how do we use it ethically in ways that strengthen trust, protect brands and deliver real value for customers?

More AI Resources from ADMA
Regulatory AI

What 1,000+ marketers told ADMA about AI adoption – and what it means for 2026

AI is no longer knocking at the door of the marketing profession. It’s inside. Embedded. And, for many, open on the desktop right now.

clock 7 minute read | 17 MARCH 2026

AI

ADMA launches new podcast unpacking how marketers can harness AI to lead the next era of marketing

Featuring the authors of the ADMA AI Talent & Trust Report, the episode explores how marketers are adopting AI at speed, strengthening human...

clock 5 minute read | 17 MARCH 2026

AI

Google’s universal commerce protocol: What marketers need to know

In January, Google announced their new Universal Commerce Protocol (UCP), designed to facilitate agentic AI shopping. The UCP enables seamless...

clock 4 minute read | 16 MARCH 2026

AI

In-app shopping: The world’s default store is emerging

A new kind of store is taking shape. One that does not live on a website, in an app, or even behind a search result. It lives inside the platforms...

clock 5 minute read | 16 MARCH 2026

AI

What is prompt engineering? AI prompting for marketers

Prompt engineering is an essential skill for marketers, guiding the content delivered by generative AI tools such as ChatGPT and DALL-E.

clock 3 minute read | 16 MARCH 2026

AI

AI business agents in ChatGPT: A new distribution channel for brands

ChatGPT now has more than 700 million weekly active users.1 Imagine if an agent from your company could be present where those users already are,...

clock 7 minute read | 16 MARCH 2026

Listen to the ADMA AI in Marketing Podcast
34:55
AI marketing course-1

Build AI Marketing Capability 

We know from ADMA Capability Compass data that foundational marketing skills are more relevant than ever, but the way we execute them in an AI world is fundamentally different. AI does not replace classic marketing skills, it evolves how we execute them.

ADMA’s NextGen marketer courses embrace this idea, teaching classic marketing skills for practical application in an AI world. 

Download the AI, Talent & Trust Report

*Show Music
Inspired, Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0
https://creativecommons.org/licenses/by/4.0/