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ADMA Capability Hub

Curated by industry, for industry. Start your learning journey with ADMA.

When marketing moves at lightning speed, you can’t afford to stay behind. ADMA Education is the ­association-powered education platform created by marketers, for marketers.

Whether you’re an individual looking to level up your skills, or a marketing leader building future-ready capability across your team, ADMA delivers practical, real-world learning designed for today’s marketing challenges.

Elevate your marketing capability with ADMA:

Marketing Capability Compass

ADMA Capability Compass

The Capability Compass is ADMA’s response to one of the biggest challenges the marketing industry faces: The Capability Crisis.

Measure 13 different capabilities with 65 underlying skills across strategy, execution, and analysis. Find out more!

Marketing training courses ADMA

Courses and Certificates

Marketing courses designed to build real capability for modern marketers, across data, digital, strategy, customer experience and leadership.

ADMA training courses help marketers develop skills for today and tomorrow. Explore Courses.

Custom marketing training

Custom In-House Corporate Training

ADMA's custom in-house training can be co-designed and tailored specifically for your marketing objectives. Delivered to your team, when it suits you.

Our custom training courses are designed and taught by industry for industry. Learn more. 

Ready to sharpen your skillset in 2026? ADMA’s NextGen Marketer courses are designed to future-proof your marketing career:

Marketing training course ADMA

NEW: Insights, Strategy Action!

In today's data-rich world, the real competitive edge doesn't come from more information. It comes from the ability to turn data into insights that spark strategy and action! Book your spot.

Data driven marketing course ADMA

Tomorrow's Data-Driven Marketer

In this NEW course, you'll learn how to connect data, creativity and commercial thinking to turn information into influence and drive measurable results. Save your seat

 

Trusted by Australia's marketing industry

Copywriting Essentials Course

"All copywriters should do this course, its a refreshing insight into marketing. It was broken into chunks, it had great links/books to read, and the presenter was interesting and had a wealth of knowledge."

Kristie, RAA Travel

Copywriting Essentials

Social Media Marketing Strategy Course

"Fantastic course! Thoroughly enjoyed it. Great content, engaging information and instructor was very knowledgeable and great teacher. Would recommend!"

Georgina, Lake Macquarie City Council

Social Media Marketing Strategy

Paid Search Fundamentals Course

"Gavin was very knowledgeable and approachable and happy to help with all questions. The course gave me an excellent overview of how Paid Search works and how to work with agency partners for Paid Search campaigns."

Elouise, Precision Group

Paid Search Fundamentals

Learn from leading data-driven marketing practitioners

When talent is hard to come by, we can help build the right skills and expertise from the inside. Custom In-house Corporate Training is designed and taught by industry, for industry.

 

Simone Blakers

Customer Experience Consultant, LiquidCX
Learn More

Mike Zeederberg

Managing Director, Zuni
Learn More

Tim Hill

Co-Founder, Social Status
Learn More

Caroline McQueen

Atlas Optimisation
Learn More

Sharlene Zeederberg

Research Director at Zuni
Learn More

Leigh Shaw

Head of Quantitative Research & Project Lead, Antenna Insights
Learn More

Lucy Hannah

Marketing and Compliance for Marketers course
Learn More

Jane Nicholls

Journalist & Content Strategist, Freelance
Learn More

Natalie Filatoff

Writer & Editor, Histography
Learn More

Kristin Bengtsson

Founder, KB Professional Consultancy
Learn More
Upcoming ADMA Training Courses
View course calendar
Insights, Strategy, Action! Sydney -In Person class- 25th - 26th February 2026
Strategy In Class
Insights, Strategy, Action! Sydney -In Person class- 25th - 26th February 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Tomorrow's Data-driven Marketer: Sydney- In Person- 25th - 26th March 2026
Execution In Class
Tomorrow's Data-driven Marketer: Sydney- In Person- 25th - 26th March 2026

Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.

View Course
Insights, Strategy, Action! Sydney-In Person- 17th June 2026
Strategy In Class
Insights, Strategy, Action! Sydney-In Person- 17th June 2026
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action.
View Course
Don’t know where to start?
Find the right course for you!