THE NEXTGEN MARKETER SERIESTwo in-person courses at ADMA’s Sydney offices designed to equip marketers to evolve from fundamentals to the forefront of AI and innovation. Find out more now CUSTOMER JOURNEYMAPPING Learn to use customer researchand analytics to craft compelling experiences for B2C and B2B audiences. Starts 26 November ORGANISATIONALAI CHECKLIST Understand the evolving role of AIin marketing and what it means for leadership, talent, and trust. Read more Welcome to ADMA Australia's largest marketing and advertising association brands represented online and live courses marketing community LEARN MORE ABOUT ADMA Article 29th Oct 2025 7 mins ADMA spotlight: Michelle Klein on leading with curiosity and commercial clarity From transforming Smirnoff to scaling Meta’s global customer and product marketing team, Michelle Klein now leads growth and marketing at Westpac. In this ADMA Spotlight, she reflects on uniting creativity with commercial impact, leading through failure and successfully navigating the age of AI and evolving customer expectations. Article 29th Oct 2025 7 mins Education spotlight: Simone Blakers on keeping marketers ahead of the curve In the first edition of ADMA’s new Education Spotlight, LiquidCX’s Simone Blakers reflects on a career of world-first campaigns, shares the lessons she’s learned from leading teams across digital innovation and reveals why continuous learning is essential for marketers today. Article 29th Oct 2025 4 mins How to avoid shadow AI at work Learn how to identify and prevent shadow AI in your workplace with ADMA’s practical checklist for secure, compliant and transparent AI adoption. Article 29th Oct 2025 7 mins AI Mode has landed in Australia: What this means for marketers With the reasoning power of Google’s Gemini models built into Search, people can ask their most complex and nuanced questions, and Search can understand them and help them discover more of the web. Search is going beyond information to intelligence to help you truly ask anything. Article 29th Oct 2025 7 mins From scale to imagination: Marketing’s edge in the age of AI At ADMA, we see three themes at the heart of AI’s impact on marketing: protecting the human advantage, reshaping leadership, and embedding trust. Together, they will decide whether AI makes us faster – or makes us better. Article 29th Oct 2025 9 mins ADMA at SXSW Sydney: Leadership, trust and the future of responsible marketing ADMA returned to SXSW Sydney this year with a series of high-energy sessions that put the future of marketing leadership, privacy and ethics in the spotlight. If you missed it, or would just like to jog your memory, here are the key takeaways from these sessions. Load More Courses across the digital landscape What would you like to learn? Customer Experience Marketing Technology Compliance Campaign Integration Insights Learnings VIEW COURSE CALENDAR Become an ADMA member Join ADMA today to ensure you and your company are prepared for the marketing of the future and enjoy these great benefits. Get connected with the members of the largest marketing association in the Asia Pacific Get exclusive offers and access to our flagship events, webinars, whitepapers and resources. Get significant discounts to IQ courses and an education framework that puts you on the path to success SEE MEMBER BENEFITS Explore our latest Regulatory & Compliance resources Article 08th Oct 2025 8 mins Prepare now for the SMS sender ID Register Australia is fighting back against SMS scams with the new SMS Sender ID Register. Learn what it means for brands and consumers, key implementation dates, and how your business can prepare now to protect customers, build trust, and avoid message disruptions. Article 07th Oct 2025 6 mins Organisational AI Checklist Discover the Organisational AI Checklist to prepare your workforce for successful AI adoption. Learn how to build technical readiness, close skill gaps, foster employee trust, and align leadership with strategy to unlock AI’s full potential. Article 25th Sep 2025 9 mins Regulatory Spotlight: Simon Wickson on consent, compliance and consumer trust In this edition of ADMA’s Regulatory Spotlight, Simon Wickson, former Head of Strategy and Data at Woolworths Group, shares lessons from navigating regulatory scrutiny, the looming impact of Privacy Act reforms and why marketers must rethink how they use customer data. Article 25th Sep 2025 9 mins AI is great, but when it comes to marketing, trust is better Recent uses of AI to create models and creators have led everyday consumers to question whether they can believe anything they see any more. Here Dr Sage Kelly, ADMA’s Regulatory & Policy Manager, who has researched consumer relationships with chatbots, asks whether the AI juice is worth the squeeze if you risk losing hard-won trust. Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration. Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry. Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities. Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought. Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement.
Article 29th Oct 2025 7 mins ADMA spotlight: Michelle Klein on leading with curiosity and commercial clarity From transforming Smirnoff to scaling Meta’s global customer and product marketing team, Michelle Klein now leads growth and marketing at Westpac. In this ADMA Spotlight, she reflects on uniting creativity with commercial impact, leading through failure and successfully navigating the age of AI and evolving customer expectations.
Article 29th Oct 2025 7 mins Education spotlight: Simone Blakers on keeping marketers ahead of the curve In the first edition of ADMA’s new Education Spotlight, LiquidCX’s Simone Blakers reflects on a career of world-first campaigns, shares the lessons she’s learned from leading teams across digital innovation and reveals why continuous learning is essential for marketers today.
Article 29th Oct 2025 4 mins How to avoid shadow AI at work Learn how to identify and prevent shadow AI in your workplace with ADMA’s practical checklist for secure, compliant and transparent AI adoption.
Article 29th Oct 2025 7 mins AI Mode has landed in Australia: What this means for marketers With the reasoning power of Google’s Gemini models built into Search, people can ask their most complex and nuanced questions, and Search can understand them and help them discover more of the web. Search is going beyond information to intelligence to help you truly ask anything.
Article 29th Oct 2025 7 mins From scale to imagination: Marketing’s edge in the age of AI At ADMA, we see three themes at the heart of AI’s impact on marketing: protecting the human advantage, reshaping leadership, and embedding trust. Together, they will decide whether AI makes us faster – or makes us better.
Article 29th Oct 2025 9 mins ADMA at SXSW Sydney: Leadership, trust and the future of responsible marketing ADMA returned to SXSW Sydney this year with a series of high-energy sessions that put the future of marketing leadership, privacy and ethics in the spotlight. If you missed it, or would just like to jog your memory, here are the key takeaways from these sessions.
Article 08th Oct 2025 8 mins Prepare now for the SMS sender ID Register Australia is fighting back against SMS scams with the new SMS Sender ID Register. Learn what it means for brands and consumers, key implementation dates, and how your business can prepare now to protect customers, build trust, and avoid message disruptions.
Article 07th Oct 2025 6 mins Organisational AI Checklist Discover the Organisational AI Checklist to prepare your workforce for successful AI adoption. Learn how to build technical readiness, close skill gaps, foster employee trust, and align leadership with strategy to unlock AI’s full potential.
Article 25th Sep 2025 9 mins Regulatory Spotlight: Simon Wickson on consent, compliance and consumer trust In this edition of ADMA’s Regulatory Spotlight, Simon Wickson, former Head of Strategy and Data at Woolworths Group, shares lessons from navigating regulatory scrutiny, the looming impact of Privacy Act reforms and why marketers must rethink how they use customer data.
Article 25th Sep 2025 9 mins AI is great, but when it comes to marketing, trust is better Recent uses of AI to create models and creators have led everyday consumers to question whether they can believe anything they see any more. Here Dr Sage Kelly, ADMA’s Regulatory & Policy Manager, who has researched consumer relationships with chatbots, asks whether the AI juice is worth the squeeze if you risk losing hard-won trust.
Article 15th Jul 2025 6 mins ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed AI research specialist Dr Sage Kelly as Regulatory & Policy Manager, further reinforcing its commitment to helping marketers navigate the fast-evolving regulatory landscape surrounding AI, privacy, and consumer data use. AI is not only reshaping how marketers work, it is redefining the future of the profession. For ADMA, it represents a critical area of leadership, capability-building, and cross-industry collaboration.
Article 03rd Jun 2025 5 mins Australia’s Productivity Commission: An overview for marketers In December 2024, the Government tasked the Productivity Commission, the Government’s research and advisory body ‘on economic, social and environmental issues affecting the welfare of Australians’, with identifying the highest priority reform areas under five productivity pillars. In this article explore what the productivity commission is and what is means for marketers, plus ADMA's involvement in the consultation process as an advocate for industry.
Article 07th May 2025 8 mins The Privacy Commissioner is armed and ready to enforce privacy law: Are you prepared? The Office of the Australian Information Commissioner (OAIC) is taking a firm, proactive stance on enforcing privacy law, despite delays to reforms in tranche two. We look at what this means for marketers, CMOs and their businesses, and how ADMA can help navigate these complexities.
Article 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Article 27th Mar 2025 8 mins How marketers can collaborate with legal in the great privacy overhaul With the first wave of Privacy Act reforms now in effect, privacy compliance has become a high-stakes issue for Australian businesses and marketers are right in the middle of it. Sarah Waladan, Head of Regulatory and Advocacy at ADMA, explains why legal teams need to treat marketing as a frontline compliance function - not an afterthought.
Article 27th Mar 2025 9 mins The Weakest Link Series: The Consumer The role the consumer plays in the data privacy chain is a pivotal one. In this article, we explore three key weaknesses consumers have when it comes to data practices. That is, data ignorance, privacy policy neglect, and password practices. We will then assess how each of these weaknesses has data privacy ramifications and discuss how to best remedy these areas for improvement.