Understand what drives customer choice and use it to make your marketing more effective.
ONLINE | SELF-PACED | 9 LEARNING MODULES + OPTIONAL ASSESSMENT
Is this course for you?
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I want to understand why customers do not always behave as I expect
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I need to make our messaging, offers and experiences more compelling
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I want practical frameworks for applying behavioural science to marketing
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I need to test whether a behavioural insight makes a real difference
What you'll be able to do
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✓ Recognise the biases and context that shape choice
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✓ Apply behavioural frameworks to marketing challenges
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✓ Make offers and experiences easier to act on
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✓ Design experiments to test your thinking
What you’ll learn
Module 1: Introduction to behavioural science
Module 2: Key behavioural insights
Module 3: The biases behind iconic campaigns
Module 4: The Behavioural Economics framework
Module 5: Make it easy
Module 6: How to run a robust experiment
Module 7: Make it attractive
Module 8: Make it social
Module 9: Make it timely
Module 10: Assessment (Optional)
What is the class format?
The course is 100% online. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Everything you need to know
Online | Self-Paced | 9 Learning Modules + Optional Assessment
Certificate of Completion on finishing the course. Optional one-hour exam for a Behavioural Economics Certificate Digital Badge.
FAQ
Do I need to attend live classes?
No. The course is delivered online and is self-paced, so you can choose when and where you study.
Who is this course designed for?
Marketers who want to apply behavioural science to customer choices, campaigns, offers and experiences. The course is listed at an Advanced Learning Level.
Is the final assessment compulsory?
No. You receive a Certificate of Completion when you finish the course. The optional one-hour exam provides a route to the digital badge.
How long will I have access?
You will have access to complete the course for xxxx from date of enrolment.
Course Details
Online / self-paced