Self-paced with 30-40 hours of online content, available for 6 months.
What you’ll learn
Learn about consumer behaviour patterns and psychology and study behavioural economics examples.
Behavioural Economics is the study of psychology, human behaviour, and decision-making patterns that drive consumer choice. Understanding behavioural economics is important for developing new products or product features as well as input to making better marketing decisions. In this course, you will learn how to become a successful marketer by utilising economic and psychology-driven insights.
Understanding how to change your customers’ behaviour and the mechanisms that drive your customers’ choice will help marketers develop a better value proposition that will fit their target audience.
Course Content
Module 1: Introduction to behavioural science
Module 2: Behavioural science themes
Module 3: How some of the most successful campaigns of all time have been based on biases
Module 4: Introduction to the Behavioural Economics framework
Module 5: Make it easy
Module 6: How to run a robust experiment
Module 7: Make it attractive
Module 8: Make it social
Module 9: Make it timely
Module 10: Assessment:
Who should do this course?
This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.
Share your achievement
At the successful completion of this course, you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see.
Find out more about ADMA Digital Badges
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Get access to the virtual classroom
$2,845.00 PER PERSON
*Including GST
Member $2,100.00 PER PERSON
Course Details
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Online