What you’ll learn
You’ll dive into the world of customer research and analytics, building skills you can put into practice straight away. By the end of this course, you’ll be able to:
- Identify key audience segments and customer journeys (B2B, B2C, acquisition, retention)
- Use data and research to uncover audience insights and build experience maps
- Identify the channels, content and functions your customer needs at each stage
- Turn experience maps into actionable channel, content and CRM plans
- Use practical templates and frameworks to build your own customer journeys
Is this course for me?
This is an Applying Learning Level course.
It’s designed for marketers with hands-on experience who are ready to sharpen their skills and build on their existing knowledge.
With the right tools, you’ll be ready to lead bigger campaigns and drive better results.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Any questions?
See FAQs
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Course Details
Applying
Virtual Class
Your instructor
Mike Zeederberg
As ADMA’s head tutor in digital marketing, Mike brings years of teaching experience, deep industry knowledge and a knack for making complex topics click.
Australian Computer Society t/as ADMA. All rights reserved.