What you’ll learn
You’ll learn how to measure, analyse and optimise your digital performance, building practical skills you can apply right away. By the end of this course, you’ll be able to:
- Identify the metrics that matter and align them with your business goals
- Use Google Analytics and other tools to spot patterns in audience behaviour
- Uncover key insights hiding in your content, campaigns and customer journeys
- Track and attribute conversions accurately across multiple channels
- Optimise targeting to reduce media waste and improve ROI
- Turn complex data sets into smart, actionable marketing decisions
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Any questions?
See FAQs
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Course Details
Leading
Virtual Class
Your instructor
Caroline McQueen
Caroline McQueen is the founder of Atlas Online Optimisation – and a respected voice in digital analytics. She specialises in helping marketers turn complex data into clear insights that drive performance.
Australian Computer Society t/as ADMA. All rights reserved.