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What you’ll learn

You’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course, you’ll be able to:

  • Apply best-practice strategies for email, SEO, social and paid media
  • Use data and analytics to make smart decisions and measure performance 
  • Combine multiple tactics into one cohesive strategy  
  • Confidently plan and run digital campaigns across platforms

Is this course for me? 

This is a Foundation Learning Level course.

It’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights. 

With the right foundation, there’s no limit to what you can do next.

Certificate

Badge up and stand out

You’ll receive a verified ADMA digital badge once you complete this course.

Share it on LinkedIn or your social channels to highlight your new skills and boost your professional presence.

Digital Marketing Essentials

Any questions?

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Course Details

  • Learning
  • Virtual Class

Your instructor

Kristin Bengtsson

With 30+ years in the industry behind her, Kristin brings energy, insight and real-world experience to her roles as facilitator and mentor.