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What you’ll learn

You’ll explore the pillars of social media strategy and build practical skills you can apply straight away. By the end of this course, you’ll be able to:

  • Understand the strengths, audiences and trends of key social platforms 
  • Craft high-performing content for Instagram, LinkedIn, Facebook, TikTok, YouTube and X
  • Audit and optimise your social channels to boost performance
  • Build effective paid campaigns that reach the right people with the right message
  • Use analytics tools to track results and guide future strategy

Is this course for me? 

This is a Foundation Learning Level course.

It’s designed for beginners, career changers, or anyone who wants to build confidence in the core areas of marketing.

With the right foundation, there’s no limit to what you can do next.

Certificate

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.

Social Media Marketing Essentials

Any questions?

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Course Details

  • Learning
  • Virtual Class

Your instructor

Tim Hill

Co-founder of a social analytics platform used by over 80,000 marketers, Tim brings practical know-how and on-the-ground insights to every one of his sessions.