What you’ll learn
You’ll build the confidence and know-how to integrate personalisation and automation into your day-to-day work. By the end of this course, you’ll be able to:
- Identify the channels best suited for personalisation and automation
- Understand the tools and tech stack required
- Personalise content and messaging using customer data
- Design automation sequences for key moments in the customer journey
- Develop and test campaigns that evolve in real time
- Measure performance and optimise your programs for ongoing improvement
Is this course for me?
This is an Applying Learning Level course.
It’s designed for marketers with hands-on experience who are ready to sharpen their skills and build on their existing knowledge.
With the right tools, you’ll be ready to lead bigger campaigns and drive better results.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Any questions?
See FAQs
Message goes here
Course Details
Applying
Virtual Class
Your instructor
Simone Blakers
Simone Blakers is an expert in customer experience and personalisation. As Founder of Liquid CX, she transforms data and technology into powerful, human-centered marketing that drives real connection.
Australian Computer Society t/as ADMA. All rights reserved.