INFORMATION AND TOOLKITS TO KEEP YOU UP TO DATE
The ADMA Resource Centre is your go-to-resource for everything you need to know about the rapidly-changing marketing world in which we live and work.
Inside Meta’s AI vision for marketers: A conversation with Naomi Shepherd
You don’t need us to tell you: AI is changing the marketing game.
7 minute read
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31 OCTOBER 2025
ADMA reveals renowned futurist Tom Goodwin as first international member of its Advisory Committee
Media Release - Australia - June 30: The Association for Data-Driven Marketing and Advertising (ADMA) has named futurist and globa...
3 minute read
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31 OCTOBER 2025
ADMA Appoints Dr Sage Kelly to Guide AI Policy and Adoption, as New Study Shows Widespread AI Use but Limited Training
MEDIA RELEASE - AUSTRALIA, 16 July, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed ...
5 minute read
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31 OCTOBER 2025
ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era
Media Release - Sydney - July 22, 2025:
6 minute read
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31 OCTOBER 2025
Todd Sampson and MECCA’s Kate Blythe Confirmed as Latest Keynote Speakers for ADMA Global Forum 2025
Senior leaders from Woolworths, Optus and NAB to join the conversation on marketing’s next horizon
5 minute read
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31 OCTOBER 2025
Marketing’s credibility crunch: How CMOs can prove their strategic value
Marketing leaders are consistently under pressure to prove their worth. And yet, many CEOs and CFOs remain unconvinced of marketing’s impac...
7 minute read
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30 OCTOBER 2025
Curiosity, connection and leading with impact: Rebecca Darley, Group CMO of TPG Telecom
In our latest CMO Spotlight, Rebecca Darley, Group CMO of TPG Telecom, reflects on 25 years of marketing leadership, the power of human...
5 minute read
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30 OCTOBER 2025
ADMA Global Forum returns for 2025 with global futurist Tom Goodwin and Holly Ransom announced as first speakers
MEDIA RELEASE - AUSTRALIA: June 2, 2024: The Association for Data-Driven Marketing and Advertising (ADMA) today announces the return of its fla...
3 minute read
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30 OCTOBER 2025
The feeling of home: How Qantas built one of Australia’s most loved brands
How do you build a brand that transcends product, service or function – and becomes shorthand for home itself?
For Qant...
7 minute read
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30 OCTOBER 2025
Lessons in leadership and leading with strategy: Naysla Edwards, American Express
Can you tell us a little about your career to date?
My journey started in my home country of Colombia where I earned my bachelor’s degree ...
7 minute read
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30 OCTOBER 2025