Four consecutive half days in our virtual classroom. Live, interactive sessions.
What you’ll learn
Uncover the framework and processes for developing and delivering successful digital marketing.
Digital marketing strategy continues to grow in its importance in the marketing mix – but where do you start? The range of channels and options for messaging are ever-expanding. During this ADMA digital marketing course, you’ll walk through the process for developing a digital strategy that ensures your marketing activity is aligned with your business goals, and optimises your use of digital channels.
Gain insights for your own business through this digital strategy course, and walk through examples, templates and case studies that will equip you to confidently tackle your own digital strategy development.
Next virtual classroom course: starts 22nd August 2023
Duration: 4 consecutive half days, 9.00am - 1.00pm (AEST)
Course Content
Module 1: Day 1
Module 2: Day 2
Module 3: Day 3
Module 4: Day 4
Who should do this course?
This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further.
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
Key Course Outcomes:
- Identify what scope of digital strategy you need for your business, define key business objectives, who the key stakeholders are and how to work them
- A practical planning framework ensures your strategy lays the foundation for powerful strategy development
- A grounded strategy focuses your targeting decisions, drives proposition development and supports CX across each Customer Journey touchpoint.
- Develop strategic framework that aligns digital activity to customer journeys and business outcomes
- Understand insights from your own digital assets and the broader competitive landscape and apply key trends
- To build efficient and effective data, channel and creative strategies that support and evaluate the delivery of your digital strategy.
Get access to the classroom
AU$1,950.00 PER PERSON
*Including GST
Member AU$1,657.50 PER PERSON
Course Details
19-05-2026 | 09:00 AM
Virtual Classroom
Your instructor
Kristin Bengtsson
Founder, KB Professional Consultancy
Kristin Bengtsson is a dynamic marketing leader and founder of KB Professional Consultancy, bring...