Think email marketing is past its prime? Think again.
Email is one of the most effective and profitable digital channels. But only when used strategically.
This course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers.
You’ll learn to write compelling copy, build effective layouts and segment your audiences for maximum relevance.
You’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement, inbox placement and conversions across every send.
What you’ll learn
You’ll gain the practical skills to plan and execute impactful, results-driven email campaigns. By the end of this course, you’ll be able to:
- Develop a customer-centric email strategy that supports your marketing goals
- Write, design and structure emails that drive engagement and conversion
- Use data to segment audiences and personalise content for maximum impact
- Ensure every campaign is compliant with current spam and privacy regulations
- Test, measure and optimise campaigns to improve performance over time
Is this course for me?
This is a Leading Just Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
See FAQsGet access to the virtual classroom
$805.50 PER PERSON
*Including GST
Member $684.68 PER PERSON
Course Details
leading
Virtual Class