Download brochure

This course is designed to help you build meaningful customer relationships that last.

You’ll learn how to keep customers engaged, encourage repeat purchases and turn buyers into loyal advocates – by applying practical, proven strategies.

By the end, you’ll have a clear understanding of the frameworks, psychology and program types that keep customers coming back.

What you’ll learn

You’ll build the skills to design smart, customer-first retention strategies. By the end of this course, you’ll be able to:

  • Understand what drives loyalty and long-term engagement
  • Identify the right program type – from lifecycle to win-back and advocacy
  • Create compelling customer value propositions with both hard and soft benefits
  • Use data and analytics to uncover insights and measure impact
  • Align retention activities with brand strategy and broader marketing goals

Course Content

Module 1: Day 1: Introduction to Loyalty, the psychology and a strategic framework

Module 2: Day 2: Foundations of customer analytics and creating customer value propositions

Module 3: Day 3: The five types of retention programs

Module 4: Day 4: Best practice and forecasting loyalty trends

Is this course for me?

This is an Applying Learning Level course.

It’s designed for marketers with hands-on experience who are ready to sharpen their skills and build on their existing knowledge.

With the right tools, you’ll be ready to lead bigger campaigns and drive better results.

Certificate

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.

Retention Marketing Strategy

Why choose ADMA?

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Any questions? See FAQs

Get access to the virtual classroom

$ 1,950.00 PER PERSON

*Including GST

Member $ 1,450.00 PER PERSON

Purchase

Course Details

  • Virtual Class