Caroline is a highly experienced digital professional with a passion for teaching.  Over more than a dozen years she’s worked in roles focusing on analytics, digital strategy, digital marketing, user experience, optimisation, personalisation, project management and general senior management.

She currently runs a boutique consulting company specializing in data-driven digital strategy, optimisation, personalization, analytics and insights.  Current clients span industries including banking, online retail and B2B services, amongst others.  Caroline is an advocate for effective, intelligent data usage within organisations of all sizes and is passionate about developing individual and organisational capabilities in this area.

Caroline holds undergraduate qualifications in marketing and international business, a postgraduate qualification in eCommerce as well as qualifications in engineering, data science and training.

Caroline is an instructor for ADMA's Digital Analytics for Marketers course.