ADMA RESOURCES
What 1,000+ marketers told ADMA about AI adoption – and what it means for 2026
AI is no longer knocking at the door of the marketing profession. It’s inside. Embedded. And, for many, open on the desktop right now.
7 minute read
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17 MARCH 2026
ADMA launches new podcast unpacking how marketers can harness AI to lead the next era of marketing
Featuring the authors of the ADMA AI Talent & Trust Report, the episode explores how marketers are adopting AI at speed, strengthening human capabilit...
5 minute read
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17 MARCH 2026
Google’s universal commerce protocol: What marketers need to know
In January, Google announced their new Universal Commerce Protocol (UCP), designed to facilitate agentic AI shopping. The UCP enables seamless commerc...
4 minute read
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16 MARCH 2026
In-app shopping: The world’s default store is emerging
A new kind of store is taking shape. One that does not live on a website, in an app, or even behind a search result. It lives inside the platforms peo...
5 minute read
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16 MARCH 2026
What is prompt engineering? AI prompting for marketers
Prompt engineering is an essential skill for marketers, guiding the content delivered by generative AI tools such as ChatGPT and DALL-E.
3 minute read
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16 MARCH 2026
AI business agents in ChatGPT: A new distribution channel for brands
ChatGPT now has more than 700 million weekly active users.1 Imagine if an agent from your company could be present where those users already are, read...
7 minute read
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16 MARCH 2026
ChatGPT AI ads versus AI recommendations
OpenAI’s decision to test advertising inside ChatGPT in the United States has raised understandable questions about how advertising will work in a con...
6 minute read
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16 MARCH 2026
Australia’s National AI Plan: What it means for marketers
Artificial intelligence (AI) is no longer a future capability for Australian businesses. Itis fast becoming a core driver of productivity, competitive...
17 minute read
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11 FEBRUARY 2026
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AI, Talent & Trust Report
Whether you’re redefining strategy, building capability, or exploring how AI can augment human creativity, this report equips you with the foresight a...
5 minute read
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7 JANUARY 2026
The impact of effective internal AI adoption
'Twenty per cent of the challenge in AI adoption is technology, eighty per cent is people,' says Sarah Carney, Chief Technology Officer for Microsoft ...
5 minute read
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15 DECEMBER 2025
Direct personalisation – Creepy or the future of marketing?
Have you seen an ad recently that just gets you? Maybe it predicts where you want to eat? Or supports your favourite footy team? Perhaps your digital ...
10 minute read
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15 DECEMBER 2025
ADMA’s Productivity Commission submission – AI focus
ADMA has made two submissions to the Productivity Commission’s 2025 reform consultations. For marketers, these submissions address proposed amendments...
11 minute read
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15 DECEMBER 2025
Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world
AI is the hot topic of almost every marketing headline, team meeting and industry roundtable right now. And it’s no wonder.
In just a few short month...
7 minute read
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10 NOVEMBER 2025
AI, Talent & Trust: A Landmark Report on the Future of Marketing Leadership
Artificial Intelligence is reshaping the way we work, connect, and create. Recognising the scale of this transformation, ADMA has partnered with Reeji...
1 minute read
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30 OCTOBER 2025