INFORMATION AND TOOLKITS TO KEEP YOU UP TO DATE
The ADMA Resource Centre is your go-to-resource for everything you need to know about the rapidly-changing marketing world in which we live and work.
The impact of effective internal AI adoption
“Twenty per cent of the challenge in AI adoption is technology, eighty per cent is people,” says Sarah Carney, Chief Technology Officer for Microsoft ...
4 minute read
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15 DECEMBER 2025
Direct personalisation – Creepy or the future of marketing?
Have you seen an ad recently that just gets you? Maybe it predicts where you want to eat? Or supports your favourite footy team? Perhaps your digital ...
9 minute read
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15 DECEMBER 2025
ADMA’s Productivity Commission submission – AI focus
ADMA has made two submissions to the Productivity Commission’s 2025 reform consultations. For marketers, these submissions address proposed amendments...
10 minute read
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15 DECEMBER 2025
AI, Talent & Trust: A Landmark Report on the Future of Marketing Leadership
Artificial Intelligence is reshaping the way we work, connect, and create. Recognising the scale of this transformation, ADMA has partnered with Reeji...
1 minute read
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30 OCTOBER 2025