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Self-paced with 30-40 hours of online content, available for 6 months.

What you’ll learn

Learn about consumer behaviour patterns and psychology and study behavioural economics examples.

Behavioural Economics is the study of psychology, human behaviour, and decision-making patterns that drive consumer choice. Understanding behavioural economics is important for developing new products or product features as well as input to making better marketing decisions. In this course, you will learn how to become a successful marketer by utilising economic and psychology-driven insights.

Understanding how to change your customers’ behaviour and the mechanisms that drive your customers’ choice will help marketers develop a better value proposition that will fit their target audience.

Course Content

Module 1: Introduction to behavioural science

Module 2: Behavioural science themes

Module 3: How some of the most successful campaigns of all time have been based on biases

Module 4: Introduction to the Behavioural Economics framework

Module 5: Make it easy

Module 6: How to run a robust experiment

Module 7: Make it attractive

Module 8: Make it social

Module 9: Make it timely

Module 10: Assessment:

Who should do this course?

This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.

Certificate

Share your achievement

At the successful completion of this course, you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see. 

Find out more about ADMA Digital Badges

Behavioural Economics Certificate

Why choose ADMA?

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

What is the class format?

The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.

Key Certificate Outcomes:

  • Learn about consumer behavior patterns and psychology and study behavioural economics examples.
  • Understand how to change your customers’ behavior and mechanisms that drive your customers’ choice will help marketers develop a better value proposition that will fit their target audience.

Get access to the classroom

AU$2,845.00 PER PERSON

*Including GST

Member AU$2,418.25 PER PERSON

Purchase

Course Details

  • leading
  • Online / self-paced