Social platforms are like languages – each has its own rules, rhythms and ways of connecting with people.
This course unpacks each of the major social media channels, exploring what makes audiences engage on LinkedIn, TikTok – and everything in between.
You'll discover the demographics, behaviours and content preferences unique to each platform. And how to tailor your approach accordingly with fresh, unconventional strategies that cut through.
Master platform-specific content and watch your social performance soar.
What you’ll learn
You'll explore each major social platform in depth and learn how to create content that performs on each one. By the end of this course, you'll be able to:
- Understand the purpose and popularity of the 7 major social platforms in the Australian landscape: Facebook, Instagram, YouTube, LinkedIn, X, TikTok and Snapchat
- Identify which channels are right for your brand and why
- Tailor content to each platform’s strengths and audience behaviours
- Recognise consumer behaviour patterns across different social environments
- Apply content best practices to boost visibility and performance on each channel
- Explore niche platforms like Pinterest, Reddit and Twitch – and assess their potential
- Use paid advertising to strategically amplify your organic reach
- Establish an authentic social presence that drives engagement and brand growth
Delve into each social channel, exploring its purpose, popularity in Australia and reasons why it may be appropriate for some brands and not for others. We've used current best practice examples from effective campaigns to illustrate this.
Course Content
Module 1: Social Media Channels
Module 2: Facebook
Module 3: Instagram
Module 4: YouTube
Module 5: LinkedIn
Module 6: X (Twitter)
Module 7: Snapchat
Module 8: TikTok
Module 9: Niche Channels
Who should do this course?
This course is at a Foundational Learning Level. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
This self-paced certificate gives you complete control over your learning.
With up to 10 hours of content accessible 24/7 with ADMA, you can study when and where it suits you best.
Key Course Outcomes
- Establish a presence within a specific channel and facilitate reach and engagement through content
- Tailor content for the appropriate channel and use advertising to amplify organic performance
- Identify consumer behaviour and patterns across each channel
Get access to the classroom
AU$750.00 PER PERSON
*Including GST
Member AU$637.50 PER PERSON
Course Details
Online / self-paced