Self-paced with 8-10 hours of online content, available for 6 months.
What you’ll learn
Pick the right content for the right social channel
Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
During this course, you’ll explore the major social media channels and understand how to leverage each one authentically to engage your customers. Realise the capabilities of each social channel and the powerful presence you can establish with them. The course covers Facebook, Instagram, YouTube, LinkedIn, X (Formerly known as Twitter), Snapchat, TikTok and Niche channels like Pinterest, Reddit and Twitch.
Explore key demographics and usage in Australia, content best practice for each channel and learn how to drive engagement & growth.
Delve into each social channel, exploring its purpose, popularity in Australia and reasons why it may be appropriate for some brands and not for others. We've used current best practice examples from effective campaigns to illustrate this.
Course Content
Module 1: Social Media Channels
Module 2: Facebook
Module 3: Instagram
Module 4: YouTube
Module 5: LinkedIn
Module 6: X (Twitter)
Module 7: Snapchat
Module 8: TikTok
Module 9: Niche Channels
Who should do this course?
This course is at a Foundational Learning Level. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
What is the class format?
The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Key Course Outcomes
- Establish a presence within a specific channel and facilitate reach and engagement through content
- Tailor content for the appropriate channel and use advertising to amplify organic performance
- Identify consumer behaviour and patterns across each channel
Get access to the classroom
AU$750.00 PER PERSON
*Including GST
Member AU$637.50 PER PERSON
Course Details
Online / self-paced