- Online
Content Marketing Certificate
Design a content strategy that is relevant and will engage your customers.
Self-paced with 35-40 hours of online content, available for 6 months.
What you’ll learn
Learn how to create a great content strategy and market your content to a targeted audience.
Content marketing is a marketing technique of distributing a relevant content to your target audience. In this course you will learn how to design a content strategy and the best channels to market it. Having an effective content strategy that communicates and engages your consumers is vital to the success of a brand or business. In this course you will learn how to create a quality content relevant to your customers and how to implement your content strategy.
This certificate is self-paced and available for up to 6 months for you to complete at your own pace.
Course Content
Module 1: Content Marketing Strategy
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Module 1 - Content Marketing Overview
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Module 2 - Planning Content Strategy
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Module 3 - Mapping Content to Audience
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Module 4 - Content Creation and Production
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Module 5 - Content Distribution
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Module 6 - Measuring Content Marketing
Module 2: Content for Social Networks
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Module 1 - Social Media Channels
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Module 2 - Facebook
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Module 3 - Twitter
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Module 4 - Instagram
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Module 5 - YouTube
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Module 6 - LinkedIn
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Module 7 - Pinterest
Module 3: Social Media Marketing Essentials
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Module 1 - The Social Media Landscape
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Module 2 - Campaign Analysis
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Module 3 - Campaign Planning
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Module 4 - Content Creation
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Module 5 - Content Distribution
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Module 6 - Managing Campaigns
Module 4: Copywriting Essentials
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Module 1 - Copywriting Foundations
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Module 2 - Creativity with Copy
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Module 3 - Copywriting Techniques
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Module 4 - Writing for Digital
Module 5: Assessment includes:
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In-module questions and activities
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Final online exam
Who should do this course?
This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.
Share your achievement
At the successful completion of this course, you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see.
Get access to the virtual classroom
$2,845.00 PER PERSON
*Including GST
Member $2,100.00 PER PERSON
Course Details
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Online