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Content is everywhere. So how do you make yours cuts through?

This certificate shows you how to build a high-performing content strategy that’s tailored to your audience and guaranteed to drive engagement.

You'll learn to craft content your audience actually needs, using tried-and-tested copywriting techniques. Then, discover how to choose the right channels to distribute it effectively.

You’ll also build the skills to analyse performance so you can refine your approach for even better results.

With a strategic framework in place, you'll turn content from a box-ticking exercise into a powerful tool for growth.

What you’ll learn

You'll master the complete content marketing lifecycle – from strategic planning to creation, distribution to optimisation. By the end of this certificate, you'll be able to:

  • Design an effective content strategy aligned to your business goals
  • Craft sharp, engaging content tailored to your audience's needs
  • Use copywriting techniques to capture attention and drive action
  • Identify the best marketing channels for your audience
  • Distribute content effectively across social media platforms
  • Analyse content performance and use insights to optimise results

Course Content

Module 1: Content Marketing Strategy

Module 2: Content for Social Networks

Module 3: Social Media Marketing Essentials

Module 4: Copywriting Essentials

Module 5: Assessment includes:

Who should do this course?

This is a Leading Learning Level course.

It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.

With the right thinking, you can take your organisation to new heights.

You'll receive an ADMA Certificate of Completion when you finish the course.

Want to go further? Complete the optional final assessment (in-module questions and activities plus a 1-hour exam). This will earn you an ADMA Content Marketing Digital Badge – a verified credential you can share on LinkedIn and across your network.

Find out more about ADMA Digital Badges

Content Marketing Certificate

Why choose ADMA?

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Any questions?

See FAQs

Key Certificate Outcomes:

  • Create engaging content that drives engagement
  • Understand marketing via social media channels
  • Develop and implement an effective content strategy
  • Define the best marketing channels for your business
  • Analyse and optimising content 
  • Connect with customers, based on their purchase decision
  • Distribute content with best-practice marketing techniques
  • Plan, distribute and optimise for content.

Get access to the classroom

AU$ 2,845.00 PER PERSON

*Including GST

Member AU$2,418.25 PER PERSON

Purchase

Course Details

  • Online / self-paced