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2 half days in our virtual classroom. Live, interactive sessions. 

What you’ll learn

You’ll build the skills and confidence to plan content that performs. By the end of this course, you’ll be able to: 

  • Develop a content marketing plan that aligns with customer needs and business goals .
  • Produce and manage content across channels with a structured, scalable approach.
  • Combine amplification, optimisation and measurement into one cohesive strategy.
  • Confidently run digital campaigns using insights, storytelling and content planning. 
  • Evaluate content using audience insights and performance data to maximise impact. 

These days, creating content is easy.  

Creating a strategic content plan that drives results? That’s where the real skill lies.

This course goes beyond basic content creation to help you develop end-to-end content strategies that align with your business goals.  

You’ll learn how to map content to the customer lifecycle stages, critique creative work and measure what matters.

By the end of the course, you’ll have a clear framework for content planning – and the confidence to turn scattered ideas into strategic, scalable campaigns. 

Course Content

Module 1: Content Marketing Strategy

Module 2: Content for Social Networks

Module 3: Social Media Marketing Essentials

Module 4: Copywriting Essentials

Module 5: Assessment includes:

Who should do this course?

This is a Leading Learning Level course.  It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.  With the right thinking, you can take your organisation to new heights.  

Certificate

Share your achievement

At the successful completion of this course, you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see.

Find out more about ADMA Digital Badges

Content Marketing Certificate

Why choose ADMA?

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Key Certificate Outcomes:

  • Create engaging content that drives engagement
  • Understand marketing via social media channels
  • Develop and implement an effective content strategy
  • Define the best marketing channels for your business
  • Analyse and optimising content 
  • Connect with customers, based on their purchase decision
  • Distribute content with best-practice marketing techniques
  • Plan, distribute and optimise for content.

Get access to the classroom

AU$2,845.00 PER PERSON

*Including GST

Member AU$2,418.25 PER PERSON

Purchase

Course Details

  • leading
  • Online / self-paced