These days, creating content is easy.
Creating a strategic content plan that drives results? That’s where the real skill lies. This course goes beyond basic content creation to help you develop end-to-end content strategies that align with your business goals.
You’ll learn how to map content to the customer lifecycle stages, critique creative work and measure what matters.
By the end of the course, you’ll have a clear framework for content planning – and the confidence to turn scattered ideas into strategic, scalable campaigns.
What you’ll learn
What you’ll learn
You’ll build the skills and confidence to plan content that performs. By the end of this course, you’ll be able to:
- Develop a content marketing plan that aligns with customer needs and business goals
- Produce and manage content across channels with a structured, scalable approach
- Combine amplification, optimisation and measurement into one cohesive strategy
- Confidently run digital campaigns using insights, storytelling and content planning
- Evaluate content using audience insights and performance data to maximise impact
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes. With the right thinking, you can take your organisation to new heights.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions? See FAQs