Download brochure

Self-paced with 8-10 hours of online content, available for 6 months.

What you’ll learn

Learn the core principles, concepts and practical applications of data and analytical techniques in digital and data-driven marketing.

Duration: online course, self-paced, 8-10 hours completion, up to 6 months to complete.

Assessment: 30 minute multiple choice assessment at the end of the course

Course Content

Module 1: Course Covers:

Who should do this course?

This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.

Certificate

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.

What is the class format?

The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.

Key Course Outcomes

  • Identify the drivers of value, risk, and cost in data used by the marketing department and plan your organisational strategy for data collection, permissioning, and management.
  • Create an effective data management strategy and build a secure data management culture that enables marketing innovation that adheres to current and forthcoming legislation and regulation.

Get access to the classroom

AU$750.00 PER PERSON

*Including GST

Member AU$637.50 PER PERSON

Purchase

Course Details

  • leading
  • Online / self-paced