Data & Analysis

Want to turn data into your marketing superpower?

This flexible, self-paced course will guide you through the core principles of data management and analysis in modern marketing.

You'll learn how to collect data with consent and manage it securely in line with current and emerging regulations. Then you’ll discover how to segment, analyse and apply it to drive smarter strategy and more effective campaigns.

From data quality and database structures to predictive modelling, governance and risk, you'll finish equipped to manage data across every stage of the marketing lifecycle.

What you’ll learn

You’ll explore how data is collected, structured, analysed and secured across the marketing lifecycle – and how to apply it responsibly in line with regulation.

By the end of this course, you’ll be able to:

Identify the value, risk and cost drivers in marketing data
Plan a responsible strategy for data collection, consent and storage
Improve data quality and database structure for effective use
Apply segmentation, data preparation and predictive modelling techniques
Build a secure data culture that supports both compliance and innovation
Understand data governance and regulatory requirements in practice

Course Content

Module 1: Course Covers:

Is this course for me?

This is an Advanced Learning Level course.

It’s designed for marketing professionals who lead at the highest level – from senior strategists and consultants to CMOs and executive decision-makers.

With the right expertise, you can help set the standards of modern marketing.

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.