- Virtual Class Room
- Execution
Digital Marketing Certificate - 20th May - 29th July 2026
Master digital marketing. Learn from industry leaders and explore practical case studies.
Taught by
Simone Blakers
10 weeks in our virtual classroom. Includes live virtual sessions and on-demand lectures.
Learn from today’s most accomplished marketing leaders.
The only digital marketing course in Australia with top CMOs as guest lecturers.
You’ll learn through real-life case studies and get practical insights into what works in the real world.
This is an ideal course for marketers who have some experience in digital but need to build confidence in developing a digital strategy to achieve business goals.
Guest Speakers
Course Content
Module 1: Week 1 - Strategic Grounding
- 1.1. Why digital?
- 1.2. Building your strategy
- 1.3. Mapping your customer's journey
- 1.4. Connecting with your audience
- 1.5. Segmentation & targeting
Module 2: Week 2 - Content and Media Planning
2.2. Leveraging personalisation
Module 3: Week 3 - Display, Video, Audio, DOOH
3.2. Connected TV, Video Streaming
3.3. Native Ads and Content
3.4. Audio, Podcasts and Music Streaming
3.5. Digital Out of Home
Module 4: Week 4 - Paid and Organic Search
4.2. Owned: SEO
Module 5: Week 5 - Social Media and Influencer Marketing
5.2. Owned: Organic Social
5.3. Paid/Earned – Influencer
Module 6: Week 6 - Emails, Landing Pages, Websites and Mobile
6.2. Platforms: Landing pages, Mobile, Apps
6.3. Mobile Apps and Notifications
Module 7: Week 7 - Data & Tech Implementation
7.2. Implementation: Data
7.3. Implementation: Automation
Module 8: Week 8 - Measurement
8.2. Attribution
Module 9: Week 9 - Optimisation
9.2. Attribution
Module 10: Week 10 - Working Practices
9.2. Innovation
Module 11: Week 11 - Final Session (Optional)
For participants choosing to continue with the assessment, presentations will be scheduled in for a 1:1 timeslot of approximately 20 mins with the instructor for you to present your digital marketing strategy, using the PowerPoint template provided in the course resources.
Students who pass the assessment, will qualify for the ADMA Digital Marketing Certificate Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online.
Who should do this certificate?
This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.
Get access to the virtual classroom
AU$3,856.05 PER PERSON
*Including GST
Member AU$3,277.89 PER PERSON
Course Details
20-05-2026 | 09:00 AM
leading
Virtual Classroom
Your instructor
Simone Blakers
Customer Experience Consultant, LiquidCX
Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...