This course is designed to help you build meaningful customer relationships that last.
You’ll learn how to keep customers engaged, encourage repeat purchases and turn buyers into loyal advocates – by applying practical, proven strategies.
By the end, you’ll have a clear understanding of the frameworks, psychology and program types that keep customers coming back.
What you’ll learn
You’ll build the skills to design smart, customer-first retention strategies. By the end of this course, you’ll be able to:
- Understand what drives loyalty and long-term engagement
- Identify the right program type – from lifecycle to win-back and advocacy
- Create compelling customer value propositions with both hard and soft benefits
- Use data and analytics to uncover insights and measure impact
- Align retention activities with brand strategy and broader marketing goals
Course Content
Module 1: Day 1: The psychology and strategy behind customer loyalty
Module 2: Day 2: Customer analytics and customer value propositions
Module 3: Day 3: The five types of retention programs
Module 4: Day 4: Best practice and forecasting loyalty trends
Is this course for me?
This is an Applying Learning Level course.
It’s designed for marketers with hands-on experience who are ready to sharpen their skills and build on their existing knowledge.
With the right tools, you’ll be ready to lead bigger campaigns and drive better results.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Any questions? See FAQs
Get access to the classroom
AU$1,950.00 PER PERSON
*Including GST
Member AU$1,657.50 PER PERSON
Course Details
10-03-2026 | 09:00 AM
Virtual Classroom
Your instructor
Simone Blakers
Customer Experience Consultant, LiquidCX
Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...