Tomorrow's Data-driven Marketer
A new course fusing classic marketing skills with future-focussed expertise.
Taught by
Leigh Shaw
Nots driven Stratoninally erounded. Future-ready.
Join us for an immersive learning experience, real-time interactions with instructors and peers, and enhanced networking opportunities.
Tomorrow's Data-driven Marketer
Lead with data and transform your capability-uniting classic marketing expertise with the tools to thrive in a data-driven future.
over two lienate days, this course helps you master the commercial side of marketing. Learn how to connect creativity with commercial outcomes , turn data into strategic influence, and elevate your role as a true business partner.
Course Content
Module 1: Strategy Starts with Data
Learn how to use data and ensure your business priorities come through in your marketing. Ensure business KPIs are translated into marketing efforts and marketing goals.
Module 2: Segmenting with Data
Uncover patterns with data that can form the foundations of your marketing strategy. Use those data informed patterns to divide the market in a way that unlocks opportunities.
Module 3: Storytelling with Data
Master the art of transforming analysis into both compelling narratives, and visual stories that inform, influence and inspire better decisions.
Module 4: Unlocking Customer Value
Discover how data will help you maximise the value of your customer over time, and turn customer insights into measurable business growth.
Module 5: The Tools & Trust of Data
Gain fluency with marketing tech, automation tools and compliance frameworks to use data responsibly and effectively.
Module 6: Test Learn and Optimise!
Learn how data and creative thinking mix to to drive the business outcome. Apply strategic experimentation and optimisation methods to deepen insights and enhance long-term marketing performance.
Who should attend?
This course is ideal for:
- Marketers who want to build confidence using data to drive strategy and prove impact.
- Marketing managers and team leads looking to strengthen their team's commercial and analytical capability.
- Professionals in brand, digital, or CRM roles seeking to connect data, strategy, and creativity.
- Anyone ready to bridge classic marketing foundations with modern, data-driven skils.
Hear from our students
Andrea Martens - CEO, ADMA
Combining the rigour of classic marketing principles with the tools and thinking required for the future, these courses empower marketers to deliver lasting impact in a changing landscape.
Turn your data into commercial strategy , grounded in timeless principles and built for future-ready performance. This program gives you the skills to bridge that gap, empowering you to inspire teams, unlock opportunities, and drive measurable growth.
Get access to the virtual classroom
$ 4,394.50 PER PERSON
*Including GST
Member $ 3,734.50 PER PERSON
Course Details
leading
In-class
Your instructor
Leigh Shaw
Head of Quantitative Research & Project Lead, Antenna Insights
Head of Quantitative Research & Project Lead, Antenna Insights
Leigh ...