Nots driven Stratoninally erounded. Future-ready.

Join us for an immersive learning experience, real-time interactions with instructors and peers, and enhanced networking opportunities.

Tomorrow's Data-driven Marketer

Lead with data and transform your capability-uniting classic marketing expertise with the tools to thrive in a data-driven future.

over two lienate days, this course helps you master the commercial side of marketing. Learn how to connect creativity with commercial outcomes , turn data into strategic influence, and elevate your role as a true business partner.

Course Content

Module 1: Strategy Starts with Data

Module 2: Segmenting with Data

Module 3: Storytelling with Data

Module 4: Unlocking Customer Value

Module 5: The Tools & Trust of Data

Module 6: Test Learn and Optimise!

Who should attend?

This course is ideal for:

  • Marketers who want to build confidence using data to drive strategy and prove impact.
  • Marketing managers and team leads looking to strengthen their team's commercial and analytical capability.
  • Professionals in brand, digital, or CRM roles seeking to connect data, strategy, and creativity.
  • Anyone ready to bridge classic marketing foundations with modern, data-driven skils.
Certificate

Hear from our students

Andrea Martens - CEO, ADMA

Combining the rigour of classic marketing principles with the tools and thinking required for the future, these courses empower marketers to deliver lasting impact in a changing landscape.

Turn your data into commercial strategy , grounded in timeless principles and built for future-ready performance. This program gives you the skills to bridge that gap, empowering you to inspire teams, unlock opportunities, and drive measurable growth.

Get access to the virtual classroom

$ 4,394.50 PER PERSON

*Including GST

Member $ 3,734.50 PER PERSON

Purchase

Course Details

  • leading
  • In-class

Your instructor

Leigh Shaw

Head of Quantitative Research & Project Lead, Antenna Insights

Head of Quantitative Research & Project Lead, Antenna Insights

Leigh ...