Data driven. Strategically grounded. Future-ready.
Join us for an immersive learning experience, real-time interactions with instructors and peers, and enhanced networking opportunities.
What you’ll learn
By the end of the course, you'll be able to:
- Understand how data transforms marketing from a cost line to a growth driver.
- Uncover how data storytelling can reveal new perspectives and inspire action.
- Translate analysis into persuasive, visual stories that drive strategic decisions.
- Follow a structures six-module learning journey that builds from foundation to application.
- Use AI-powered analysis to identify patterns, trends, and opportunities.
- Learn to connect data-driven insight with meaningful customer engagement.
Tomorrow's Data-driven Marketer
Lead with data and transform your capability - uniting classic marketing expertise with the tools to thrive in a data-driven future.
Over two intensive days, this course helps you master the commercial side of marketing. Learn how to connect creativity with commercial outcomes, turn data into strategic influence, and elevate your role as a true business partner.
Course Content
Module 1: Strategy Starts with Data
Module 2: Segmenting with Data
Module 3: Storytelling with Data
Module 4: Unlocking Customer Value
Module 5: The Tools & Trust of Data
Module 6: Test Learn and Optimise!
Who should attend?
This course is ideal for:
- Marketers who want to build confidence using data to drive strategy and prove impact.
- Marketing managers and team leads looking to strengthen their team's commercial and analytical capability.
- Professionals in brand, digital, or CRM roles seeking to connect data, strategy, and creativity.
- Anyone ready to bridge classic marketing foundations with modern, data-driven skills.
Hear from our students
Why choose ADMA?
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Turn your data into commercial strategy , grounded in timeless principles and built for future-ready performance. This program gives you the skills to bridge that gap, empowering you to inspire teams, unlock opportunities, and drive measurable growth.
Get access to the classroom
AU$3,995.00 PER PERSON
*Including GST
Member AU$3,395.00 PER PERSON
Course Details
25-03-2026 | 09:00 AM
leading
In-person
Your instructor
Leigh Shaw
Head of Quantitative Research & Project Lead, Antenna Insights
Head of Quantitative Research & Project Lead, Antenna Insights
Leigh ...
