In a world drowning in content, stories are what make people stop and pay attention.
In this course, you’ll master the styles, structures and storytelling techniques journalists use to hook readers and keep them engaged.
From ideation and interviewing to writing for different platforms, you’ll cover each stage of the storytelling process – and learn how to make your content irresistible.
Whether you're writing for blogs, social media, PR or digital campaigns, you’ll walk away with the tools to turn casual readers into loyal audiences.
What you’ll learn
You'll master the journalistic writing techniques that make content engaging, memorable and shareable. By the end of this course, you'll be able to:
- Use proven idea-generation methods to find and develop compelling stories
- Conduct interviews that draw out emotionally resonant narratives
- Write headlines that entice readers and drive clicks
- Craft compelling content using journalistic styles and structures
- Edit and fact-check efficiently to ensure quality and accuracy
- Adapt content for different formats, including articles, social posts and PR releases
- Optimise content for reach and engagement across channels
Course Content
Module 1: Course Covers:
Who should do this course?
This course is at an Implementing Learning Level. You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further.
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Hear from our students
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
Key Course Outcomes
- Improve your writing for blogs, PR, social media, digital marketing, and print collateral
- Optimise for reach, engagement, and learn techniques to get your content seen
- Come away with styles and structures that you can apply in your business
Get access to the classroom
AU$895.00 PER PERSON
*Including GST
Member AU$760.75 PER PERSON
Course Details
04-06-2026 | 09:00 AM - 04-06-2026 | 05:00 PM
Virtual Classroom