One full day in our virtual classroom. Live, interactive session.

Dive into writing training for content marketing and brand journalism

Engage readers and keep them coming back for more with ADMA IQ’s Writing for Content Marketing Course. Equip yourself with the writing skills you need to effectively ideate, plan, write and publish creative content and compelling stories.

The modern marketing space has a seemingly endless array of channels: social media, PR releases, articles and more. Writing copy that gets noticed is more important than ever and storytelling is one of the most effective ways to cut through the noise.

This course brings a journalistic approach to gathering content for your company, with a focus on storytelling, from ideation and interviewing to writing across formats and platforms, with numerous in-class exercises to help students hone their skills.

Humans are hard-wired to engage with stories, and brand journalism is a powerful way to communicate with customers.

Master old skills and explore a variety of effective, compelling and fresh techniques for writing for content marketing during this hands-on course.

Course Content

Module 1: Course Covers:

Who should do this course?

This course is at an Implementing Learning Level.  You understand marketing principles, you’ve applied them in practice, but this course will give you the ability to dig-deeper, discover new ways of working, and take your knowledge and skills further.

Certificate

Hear from our students

Kat, IBM

Great one-day course to improve and refresh our copywriting skills, specifically for content marketing. Teachers were very experienced and passionate - they engaged the whole class.

Melissa , Western Sydney University

I would highly recommend this course. The teachers were excellent in understanding each individuals professional background, and tailoring the course content to suit. The smaller class size allows for great collaboration as well.

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.

Key Course Outcomes

  • Improve your writing for blogs, PR, social media, digital marketing, and print collateral
  • Optimise for reach, engagement, and learn techniques to get your content seen
  • Come away with styles and structures that you can apply in your business

Get access to the classroom

AU$895.00 PER PERSON

*Including GST

Member AU$760.75 PER PERSON

Purchase

Course Details

  • 04-06-2026 | 09:00 AM
  • leading
  • Virtual Classroom

Your instructor

Jane Nicholls and Natalie Filatoff

Jane and Natalie are instructors of ADMA's Writing for Content course.
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