Andrea Martens

CEO | ADMA

Andrea Martens joined ADMA as CEO in 2018 and has also served on the Board of Kathmandu since 2019.  As both an experienced executive and board member, Andrea has been at the forefront of business transformation for more than a decade, providing the executive vision and oversight to maximise return for multimillion-dollar consumer and B2B brands.

Throughout her career, Andrea has successfully led both turnaround and acceleration strategies on multiple brands.  She  has been responsible for a $600  million revenue business, leading high profile brands and portfolios and delivering excellent results through an effective mix of strategy, innovation and creative thinking.

Andrea is the former Global Chief Brand Officer at leading prestige skincare brand, Jurlique.  As part of the global leadership team she was responsible for all brand touch points throughout the organisation whilst leading several global innovation, marketing and digital teams.

Prior to her role at Jurlique, Andrea was Vice President Marketing / Managing Director Home and Personal Care at Unilever Australia and New Zealand responsible for the company’s number one growth and profit portfolio which included leading global brands Dove, Rexona and Omo as well as Tony&Guy and Sunsilk. Under Andrea’s leadership, the ANZ business was regularly used as a pilot for new ideas and campaigns, the region was known for being the training ground for grooming top talent, and she was recognised as a thought leader for innovation and strategy.