AI is rapidly reshaping the marketing landscape, from strategy and insights to content creation, customer engagement and productivity. This immersive one-day course is designed to help marketers build confidence with AI, understand how it works and apply it responsibly through practical, hands-on exercises.
Led by AI and marketing facilitator Simone Blakers, the course combines foundational learning with interactive playground sessions, enabling participants to experiment with real tools, techniques and use cases in a collaborative and supportive environment.
What you’ll learn
By the end of the course, participants will be able to:
- Understand the evolution of AI and its growing role in marketing and customer experience.
- Differentiate between deterministic AI and generative AI applications.
- Gain a practical understanding of how large language models (LLMs) work.
- Identify key considerations around responsible AI use, including ethics, bias and hallucinations.
- Explore AI-powered workflows, agents and emerging marketing use cases.
- Build confidence using AI creatively and strategically within marketing workflows.
- Create AI-assisted content including imagery, video, voice and avatars.
- Build confidence using AI strategically and creatively within day-to-day marketing activities.
Course Content
Module 1: Overview of AI
Module 2: How AI Works / Responsible Use
Module 3: Prompting Playground
Module 4: AI in Action
Is this course for me?
This course is for all learning levels:
- Marketing, digital and brand professionals looking to build AI confidence and capability.
- Teams wanting practical, hands-on exposure to generative AI tools and workflows.
- Business leaders seeking to understand how AI can improve productivity and innovation.
- Content creators, strategists and communicators interested in AI-assisted creative development.
- Professionals curious about responsible AI use and the future of AI in marketing.
- Anyone wanting to move beyond AI hype and learn practical applications in a supportive environment.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Any questions?
See FAQsGet access to the classroom
AU$1490.00 PER PERSON
*Including GST
Member AU$1265.00 PER PERSON
Course Details
13-08-2026 | 09:00 AM - 13-08-2026 | 05:00 PM
Virtual Classroom
Your instructor
Simone Blakers
Customer Experience Consultant, LiquidCX
Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...