Meet Australia's most sought-after digital marketing certification – backed by a 100% satisfaction rate.
Over 10 weeks, you’ll master the complete marketing lifecycle under the guidance of 5 leading CMOs.
You'll explore every major digital channel, from website, email, and socials to paid media and SEO. And week by week, you’ll build your own comprehensive marketing strategy – ready to implement the moment you finish the course.
With practical frameworks, CMO intel and a complete strategic plan in hand, you'll be equipped to drive growth across every digital touchpoint.
What you’ll learn
You'll cover the complete end-to-end marketing lifecycle through rigorous theory, real-world case studies and hands-on application. By the end of this certificate, you'll be able to:
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- Map customer journeys and identify the moments that drive conversion
- Plan and execute campaigns across paid media, search, socials and email
- Use data, martech and automation to boost targeting and performance
- Measure ROI accurately with the right metrics and attribution models
- Optimise campaigns through CRO and continuous testing
- Build a comprehensive digital strategy aligned to business goals
Course Content
Module 1: Week 1 - Strategic Grounding
Module 2: Week 2 - Content and Media Planning
Module 3: Week 3 - Display, Video, Audio, DOOH
Module 4: Week 4 - Paid and Organic Search
Module 5: Week 5 - Social Media and Influencer Marketing
Module 6: Week 6 - Emails, Landing Pages, Websites and Mobile
Module 7: Week 7 - Data & Tech Implementation
Module 8: Week 8 - Measurement
Module 9: Week 9 - Optimisation
Module 10: Week 10 - Working Practices
Module 11: Week 11 - Final Session (Optional)
Why marketers choose this course
Our flagship courses has a 100% completion rate. 100% satisfaction rate. But don’t just take our word for it.
Badge up and stand out
Pass the final assessment to receive a verified ADMA digital badge at the end of this course.
Share it on LinkedIn or your social channels to highlight your new skills and boost your professional presence.
Hear from our students
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
This certificate runs over 10 weeks, blending self-paced learning with live expert-led sessions.
Access new content each week - from case studies and group activities to discussion forums and challenges to work through at your own pace.
Then, join a 90-minute live tutorial every week to dive deeper with your instructor, guest speaker and peers.
In the first 6 weeks, you’ll learn directly from Australia’s leading CMOs in unmissable live sessions.
In week 11, you have the option to complete a final assessment. If you pass it, you’ll earn an ADMA Digital Marketing Certificate Badge to share with your network.
Please note: On-demand lectures and resources are available 24/7, but live sessions are not recorded.
Get access to the classroom
AU$3,895.00 PER PERSON
*Including GST
Member AU$3,311.00 PER PERSON
Course Details
04-03-2026 | 05:00 PM - 13-05-2026 | 06:30 PM
Virtual Classroom
Your instructor
Simone Blakers
Customer Experience Consultant, LiquidCX
Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...