Spam Law and Electronic Communications

Want to ensure your email marketing is compliant?

This short course breaks down the Spam Act 2003 (Cth), showing you exactly how the rules apply when you send commercial emails.

You'll learn where the legislation comes from, how it intersects with privacy law, and how to apply it in your day-to-day email marketing.

Then, you’ll discover how spam laws are enforced by the regulator – and explore case studies showing the consequences for businesses when they breach the rules.

Whether you're sending promotional campaigns, newsletters or automated communications, you'll walk away knowing how to stay compliant and avoid costly penalties.

What you’ll learn

Through guidance, case studies and quizzes, you’ll build a clear understanding of spam law and how to apply it when sending marketing emails. By the end of this course, you'll be able to:

Understand the rules governing commercial electronic messages in Australia
Know where spam legislation comes from and what it covers
Navigate the Spam Act 2003 (Cth) with confidence
See how it intersects with the Privacy Act 1988 (Cth)
Know how regulators enforce spam rules and the consequences of non-compliance
Confidently apply spam law requirements to your email marketing

Spam Law and Electronic Communications

This short course covers spam – that is, the rules governing the sending of commercial electronic messages.

It starts by outlining where the rules come from and the key piece of legislation that establishes the rules. It then considers the relationship with privacy law, before exploring how the rules apply in practice. Finally, the course looks at how the rules are enforced by the regulator and presents case studies illustrating the consequences businesses may face for breaching those rules.

Enrol in this ADMA regulatory short course to gain a clear understanding of the rules that apply under the Spam Act 2004 and the Privacy Act 1988 – and their impact on the way businesses operate.

Who is this course for?

This regulatory short course is for marketers who are looking to understand the fundamentals of the laws that apply when sending out electronic communications to their users.

ADMA advocates for best practice as that ensures that marketers won’t fall short – either of customer expectations or as the law develops.

This course is a foundational course. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking.

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.