- Execution
- Virtual Class
Advanced Copywriting for Marketers
Move beyond the basics and master advanced copy techniques that turn solid writing into standout results.
Taught by
Rob Morrison
You know how to write. Now it’s time to make your copy razor sharp.
This course is the next step for writers who've mastered the basics and are ready to write words that truly stand out in a saturated market.
You'll learn how to dissect briefs, develop big, original ideas and articulate concepts in language that's both concise and compelling. Plus, you’ll perfect multiple writing styles to give you versatility and edge.
Ready to refine your craft?
What you’ll learn
What you’ll learn
You'll sharpen your copywriting skills and master the techniques that turn good copy into exceptional copy. By the end of this course, you’ll be able to:
- Confidently interpret complex copywriting briefs
- Discover and develop the ‘big idea’ behind truly memorable campaigns
- Articulate ideas in language that's compelling, concise and impossible to ignore
- Adopt 4 distinct copywriting styles to give you versatility and range
- Master grammar, punctuation and the technical nuances that elevate professional copy
- Infuse passion, enthusiasm and originality into everything you write
- Produce high-calibre, professional work that attracts readers and starts conversations
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
Get access to the classroom
AU$1500.00 PER PERSON
*Including GST
Member AU$1275.00 PER PERSON
Course Details
18-03-2026 | 09:00 AM - 19-03-2026 | 01:00 PM
Virtual Classroom
Your instructor
Rob Morrison
Copywriter and Creative Director
Rob is a highly awarded creative, educator and industry journalist. He’s...