You know how to write. Now it’s time to make your copy razor sharp.

This course is the next step for writers who've mastered the basics and are ready to write words that truly stand out in a saturated market.

You'll learn how to dissect briefs, develop big, original ideas and articulate concepts in language that's both concise and compelling. Plus, you’ll perfect multiple writing styles to give you versatility and edge.

Ready to refine your craft?

What you’ll learn

What you’ll learn

You'll sharpen your copywriting skills and master the techniques that turn good copy into exceptional copy. By the end of this course, you’ll be able to:

  • Confidently interpret complex copywriting briefs
  • Discover and develop the ‘big idea’ behind truly memorable campaigns
  • Articulate ideas in language that's compelling, concise and impossible to ignore
  • Adopt 4 distinct copywriting styles to give you versatility and range
  • Master grammar, punctuation and the technical nuances that elevate professional copy
  • Infuse passion, enthusiasm and originality into everything you write
  • Produce high-calibre, professional work that attracts readers and starts conversations

Is this course for me?

This is a Leading Learning Level course.

It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.

With the right thinking, you can take your organisation to new heights.

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.

 
Advanced Copywriting for Marketers

Why choose ADMA?

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Any questions?

See FAQs

Get access to the classroom

AU$1500.00 PER PERSON

*Including GST

Member AU$1275.00 PER PERSON

Purchase

Course Details

  • 18-03-2026 | 09:00 AM - 19-03-2026 | 01:00 PM
  • Virtual Classroom

Your instructor

Rob Morrison

Copywriter and Creative Director

Rob is a highly awarded creative, educator and industry journalist. He’s...