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Whether you want to craft compelling headlines, engaging digital content or scroll-stopping social copy, this popular copywriting course will have you writing like a pro.

You’ll learn the fundamentals of effective copy, from structure and tone to clarity, creativity and purpose.

You’ll also explore techniques for writing across different platforms – and for tailoring your message to suit different audiences.

What you’ll learn

You’ll build the foundations for strong, confident copywriting across any platform. By the end of this course, you’ll be able to:

  • Write clear, engaging and purposeful copy
  • Tailor your tone and style to suit different audiences and channels
  • Structure your writing to capture – and retain – your reader’s attention
  • Craft standout headlines, hooks and calls to action
  • Apply proven techniques to sharpen your copy and boost readability

Is this course for me?

This is a Foundation Learning Level course.

It’s designed for beginners, career changers, or anyone who wants to build confidence in the core areas of marketing.

With the right foundation, there’s no limit to what you can do next.

Certificate

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.

Copywriting Essentials

Why choose ADMA?

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Any questions? See FAQs

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.

Key Course Outcomes

  • Successfully apply a process to develop compelling copy
  • Develop eye-catching ideas and headlines instantly
  • Write copy that is both succinct and engaging
  • Identify the appropriate medium for your copy, and tailor content to suit the channel

Get access to the classroom

AU$895.00 PER PERSON

*Including GST

Member AU$650.00 PER PERSON

Purchase

Course Details

  • 09-12-2025 | 09:00 AM
  • applying
  • Virtual Classroom

Your instructor

Jon Maxim

Copywriter & Creative Director, TheMaxim

Jon Maxim is a highly skilled copywriter with 38 years’ experience in the UK, Australia, New Zeal...

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