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Whether you want to craft compelling headlines, engaging digital content or scroll-stopping social copy, this popular copywriting course will have you writing like a pro.

You’ll learn the fundamentals of effective copy, from structure and tone to clarity, creativity and purpose.

You’ll also explore techniques for writing across different platforms – and for tailoring your message to suit different audiences.

What you’ll learn

You’ll build the foundations for strong, confident copywriting across any platform. By the end of this course, you’ll be able to:

  • Write clear, engaging and purposeful copy
  • Tailor your tone and style to suit different audiences and channels
  • Structure your writing to capture – and retain – your reader’s attention
  • Craft standout headlines, hooks and calls to action
  • Apply proven techniques to sharpen your copy and boost readability

Is this course for me?

This is a Foundation Learning Level course.

It’s designed for beginners, career changers, or anyone who wants to build confidence in the core areas of marketing.

With the right foundation, there’s no limit to what you can do next.

Certificate

Why choose ADMA?

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Any questions? See FAQs

Practical digital marketing skills from industry leaders

ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.

Key Course Outcomes

  • Successfully apply a process to develop compelling copy
  • Develop eye-catching ideas and headlines instantly
  • Write copy that is both succinct and engaging
  • Identify the appropriate medium for your copy, and tailor content to suit the channel

Get access to the virtual classroom

AU$895.00 PER PERSON

*Including GST

Member AU$650.00 PER PERSON

Purchase

Course Details

  • 29-04-2026 | 09:00 AM
  • applying
  • Virtual Classroom