The key to great marketing? Understanding your customer’s needs.
In this course, you’ll discover how to use data and research to find out what really matters to your audience – and apply that knowledge to make every touchpoint count.
From acquisition to retention, you’ll explore the full spectrum of customer journeys and learn what drives engagement at every stage.
By putting your customer at the centre of your strategy, you’ll create a seamless experience that keeps them coming back.
What you’ll learn
You’ll dive into the world of customer research and analytics, building skills you can put into practice straight away. By the end of this course, you’ll be able to:
- Identify key audience segments and customer journeys (B2B, B2C, acquisition, retention)
- Use data and research to uncover audience insights and build experience maps
- Identify the channels, content and functions your customer needs at each stage
- Turn experience maps into actionable channel, content and CRM plans
- Use practical templates and frameworks to build your own customer journeys
Is this course for me?
This is an Applying Learning Level course.
It’s designed for marketers with hands-on experience who are ready to sharpen their skills and build on their existing knowledge.
With the right tools, you’ll be ready to lead bigger campaigns and drive better results.
Why choose ADMA?
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
See FAQsGet access to the virtual classroom
AU$1,650.00 PER PERSON
*Including GST
Member AU$1,402.50 PER PERSON
Course Details
26-05-2026 | 09:00 AM
applying
Virtual Classroom
Your instructor
Mike Zeederberg
Managing Director, Zuni
Mike Zeederberg, Managing Director at Zuni, has been a leading figure in the digital marketing in...
