Ready to make data your superpower?
This course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance.
From metrics and media attribution to Google Analytics, you’ll explore the key tools and frameworks that help marketers measure their impact. And learn how to turn raw numbers into clear, actionable insights.
With data informing your strategy, you’re not just guessing – you’re growing.
What you’ll learn
You’ll learn how to measure, analyse and optimise your digital performance, building practical skills you can apply right away. By the end of this course, you’ll be able to:
- Identify the metrics that matter and align them with your business goals
- Use Google Analytics and other tools to spot patterns in audience behaviour
- Uncover key insights hiding in your content, campaigns and customer journeys
- Track and attribute conversions accurately across multiple channels
- Optimise targeting to reduce media waste and improve ROI
- Turn complex data sets into smart, actionable marketing decisions
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
See FAQsGet access to the virtual classroom
AU$895 PER PERSON
*Including GST
Member AU$650 PER PERSON
Course Details
leading
Virtual Class