- Virtual Class
Digital Copywriting Essential
Master the basics of writing engaging copy for the web, landing pages, email, social and more
Taught by
Jon Maxim
One full day in our virtual classroom. Live, interactive session.
What you’ll learn
Take your copywriting skills to the next level.
Thrive in the world of professional content writing. Stand out from the crowd and explore new, clever and engaging ways to push your professional content writing further with an ADMA IQ advanced copywriting course.
You know the basics and you can write well, but it’s time to shine. Professional content writing is a highly sought-after skill, but in a digital age of content overload, you need an edge. An advanced copywriting course from ADMA will equip you with the skills to excel – writing strategic and compelling copy that will attract readers and start conversations.
Date: Thursday, 4th December 2025
Duration: 1 day, 9.00am - 5.00pm AEDT.
Course Content
Module 1: Course Covers:
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An introduction to copywriting: the right questions to ask, tools and resources to draw upon
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Develop concepts via four proven formulas
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Simple and colloquial copy: how to start and how to close; legals and mandatories; how to structure
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A brief guide to digital
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Practical exercises throughout with relevant examples as guidelines
Who should do this course?
This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.
Hear from our students
Engaging and practice learning that is easily transferable to the workplace
A fantastic course that dives into the specifics of copywriting across a rang of channels. So many tips and strategy ideas were presented that can be implemented across various organisations.
This course provided me with confidence in copywriting and up to minute trends in writing content across all platforms. It was entertaining and well worth the time.
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
Key Course Outcomes
- Develop solid, original creative ideas and excel at producing industry standard copy
- Master a brief by understanding it, identify its purpose, develop an approach, and deliver on time
- Adopt four unique styles of copywriting.
Get access to the virtual classroom
$1,755.00 PER PERSON
*Including GST
Member $1,491.30 PER PERSON
Course Details
11-11-2024 | 10:00 PM
leading
Virtual Class
Your instructor
Jon Maxim
Copywriter & Creative Director, TheMaxim
Jon Maxim is a highly skilled copywriter with 38 years’ experience in the UK, Australia, New Zeal...