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Whether you're a budding marketer, switching careers or looking to stay sharp with the latest insights, this course is your launchpad into digital marketing.

You’ll explore all the major digital channels, from email, social and paid media to SEO, content and customer data. And learn how to connect them into one cohesive strategy that delivers.

What you’ll learn

You’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course, you’ll be able to:

  • Apply best-practice strategies for email, SEO, social and paid media
  • Use data and analytics to make smart decisions and measure performance 
  • Combine multiple tactics into one cohesive strategy  
  • Confidently plan and run digital campaigns across platforms

Is this course for me? 

This is a Foundation Learning Level course.

It’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights. 

With the right foundation, there’s no limit to what you can do next.

Certificate

Badge up and stand out

You’ll receive a verified ADMA digital badge once you complete this course.

Share it on LinkedIn or your social channels to highlight your new skills and boost your professional presence.

Digital Marketing Essentials

Why choose ADMA?

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

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Course Details

  • foundational
  • Virtual Class