Often unsure which platforms to invest in? Intimidated by technology RFPs? Frustrated that your licensing spend outweighs your results?
This course is for you.
Demystify martech and learn how to make the right technology investments based on your team's maturity, customer journey and budget.
From auditing your stack to selecting and implementing new platforms, you'll gain the frameworks to navigate one of marketing's most complex domains – and hold confident conversations with vendors.
No more guesswork. No more wasted spend. It’s time to turn technology into your competitive advantage.
Guest Speakers
What you’ll learn
What you will learn
You'll learn to assess your technology needs against customer segments and journeys, building the confidence to make smart martech investments.
By the end of this certificate, you'll be able to:
- Understand the martech landscape, its components and key terminology
- Audit your existing martech stack to identify what's essential vs nice-to-have
- Navigate technology trends and their impact on marketing
- Select, buy and phase technology investments strategically
- Implement martech to drive conversions and customer lifetime value
- Build and manage a team to execute automation and personalisation effectively
- Enter conversations confidently with vendors about features and functionality
Course Content
Module 1: Module 1: Martech landscape and technology trends
Module 2: Module 2: Unknown to known audiences
Module 3: Module 3: Data value chain and lifecycle
Module 4: Module 4: Data unification
Module 5: Module 5: Customer journeys
Module 6: Module 6: Building a team
Module 7: Module 7: Auditing your martech stack
Module 8: Module 8: Operationalising martech
Module 9: Module 9: Buying martech
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Badge up and stand out
Pass the final assessment to receive a verified ADMA digital badge at the end of this course.
Share it on LinkedIn or your social channels to highlight your new skills and boost your professional presence.
Any questions?
07-08-2023 | 11:00 PM - 01-10-2024 | 12:00 PM