This course gives marketers the tools to understand exactly how paid search works – and how to turn this knowledge into your competitive edge.
You’ll learn how to conduct keyword research, structure a paid search campaign and work more effectively with agency partners.
With these practical skills, you’ll be ready to refine your digital strategy – and achieve measurable impact.
What you’ll learn
You’ll explore the core principles of paid search and how to leverage it to achieve the best results. By the end of this course, you’ll be able to:
- Understand paid search fundamentals and how search engines serve ads
- Conduct keyword research to prepare and optimise your campaigns
- Create and launch a basic paid search campaign
- Recognise key attribution models and how they impact reporting
- Work confidently with paid search agencies and ask the right questions
Course Content
Module 1: Course Covers:
Who should do this course?
It’s designed for beginners, career changers, or anyone who wants to build confidence in the core areas of marketing.
With the right foundation, there’s no limit to what you can do next.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Hear from our students
Any questions?
Key Course Outcomes
- Understand paid search fundamentals and prepare your campaign with keyword research
- Build a basic paid search campaign and learn how to work with an agency partner
