One full day in our virtual classroom. Live, interactive session.
Understand and work with paid search as a digital channel.
This course is for marketers new to search to understand how to use digital tactics to deliver results.
Paid search is the backbone of any digital acquisition/performance strategy and is usually the first channel to be activated. Gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results.
This is a first step towards managing these channels in house, or to better work with agency partners.
Date: Wednesday, 12th July 2023
Duration: 9.00am - 5.00pm AEDT
"I am passionate about improving the quality of digital planning and execution across the industry. Teaching and training is a core component in this. I believe that we all become better practitioners if we have more experts to collaborate with."
- Gavin Chew -
Course Content
Module 1: Course Covers:
Who should do this course?
This course is at a Foundational Learning Level. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking.
Hear from our students
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
Key Course Outcomes
- Understand paid search fundamentals and prepare your campaign with keyword research
- Build a basic paid search campaign and learn how to work with an agency partner