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Whether you're just starting out on socials or need to brush up on the latest trends, this is the ultimate crash course in social media marketing. 

You’ll get hands-on with every major platform, from Instagram, TikTok and Facebook to LinkedIn, YouTube and X. Then learn how to craft thumb-stopping content for each. 

You’ll also dive into paid social, influencer marketing, analytics and reporting, so you can build a social strategy that actually delivers.

What you’ll learn

You’ll explore the pillars of social media strategy and build practical skills you can apply straight away. By the end of this course, you’ll be able to:

  • Understand the strengths, audiences and trends of key social platforms 
  • Craft high-performing content for Instagram, LinkedIn, Facebook, TikTok, YouTube and X
  • Audit and optimise your social channels to boost performance
  • Build effective paid campaigns that reach the right people with the right message
  • Use analytics tools to track results and guide future strategy

Is this course for me? 

This is a Foundation Learning Level course.

It’s designed for beginners, career changers, or anyone who wants to build confidence in the core areas of marketing.

With the right foundation, there’s no limit to what you can do next.

Certificate

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.

Social Media Marketing Essentials

Why choose ADMA?

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Any questions?

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Get access to the virtual classroom

$895 PER PERSON

*Including GST

Member $650 PER PERSON

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Course Details

  • foundational
  • Virtual Class