Whether you’re refining your digital strategy or automating your first campaign, this course is your fast track to more impactful marketing.
You’ll uncover the data and strategies that power personalisation – and learn how to build automation sequences that reach the right audience at the right time.
Discover tried-and-tested frameworks that work in any tech setup, and practise applying them in hands-on group exercises.
By the end, you’ll be ready to launch timely, targeted campaigns that run themselves – and get results.
What you’ll learn
You’ll build the confidence and know-how to integrate personalisation and automation into your day-to-day work. By the end of this course, you’ll be able to:
- Identify the channels best suited for personalisation and automation
- Understand the tools and tech stack required
- Personalise content and messaging using customer data
- Design automation sequences for key moments in the customer journey
- Develop and test campaigns that evolve in real time
- Measure performance and optimise your programs for ongoing improvement
Is this course for me?
This is an Applying Learning Level course.
It’s designed for marketers with hands-on experience who are ready to sharpen their skills and build on their existing knowledge.
With the right tools, you’ll be ready to lead bigger campaigns and drive better results.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
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