The NextGen Marketer Series
Backed by over 50 years of marketing education
ADMA courses blend proven fundamentals with practical AI skills you can use right away.
Marketing has entered a new era. The industry is changing fast. We need to equip marketers for what comes next.
AI has fundamentally changed how we work. Tasks that once took hours – analysing data, creating content, testing variations – can now be automated. But technology alone won’t make marketing more effective.
This new era calls for a new kind of marketer. A well-rounded professional who’s fluent in marketing fundamentals, works confidently with modern tools and uses data to help guide every decision. That's where the NextGen Marketer series comes in.
Marketing training built to meet industry needs
What sets these marketing courses apart
Sit at the table with Australia's leading and most forward-thinking marketers. With the right connections, trustworthy insights, the most relevant training courses, and events for the industry, we carve the way for the future of data-driven marketing and advertising.
Fundamentals meet the future
Each NextGen course combines core marketing principles with modern execution – including practical guidance on AI tools, data analysis and automation.
Immediately applicable
You’ll walk away with cutting-edge frameworks and tools you can apply in your marketing role straight away.
Expert knowledge, straight from the source
Our NextGen courses are written and delivered by industry experts who bring their real-world insights from the boardroom to the classroom.
Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.